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Agency Network: 
Published/Aired: 
September 2010

Description

Our insight was that the biggest number of suspects for using the mobile phone while driving are especially the executive type that regard themselves as multitasking and smart. Therefore, our idea was to wake them up in a surprising, cold blooded way, by showing them how they handicap themselves using the phone while driving.

Print advertisement created by Publicis, Romania for Bucharest's City Police, within the category: Public Interest, NGO.

Caption

This is you while texting and driving.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Razvan Soare
Photographer: Cosmin Gogu
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Roger Keynes's picture

forgive the kinda clunky headline... this is cool work.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

"This is you AFTER texting and driving." Would be better this way.

Guest
aido's picture

If clunky saves lives, clunky's good. Nice work none the less.

aido
Activity Score 49
Art Director |

a-doh.com

Guest's picture
Guest
Guest's picture

c'mon, just because she misses one arm?... there's no same idea here.

Guest
Guest's picture

i like the other one, but people with only one arm can drive a car...

Guest
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