Agency Network: 
September 2010

Our insight was that the biggest number of suspects for using the mobile phone while driving are especially the executive type that regard themselves as multitasking and smart. Therefore, our idea was to wake them up in a surprising, cold blooded way, by showing them how they handicap themselves using the phone while driving.

Print advertisment created by Publicis, Romania for Bucharest's City Police, within the category: Public Interest, NGO.

This is you while texting and driving.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Razvan Soare
Photographer: Cosmin Gogu

Comments (6)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

forgive the kinda clunky headline... this is cool work.

The Jobless Writer
Will Think for Salary

Guest's picture

"This is you AFTER texting and driving." Would be better this way.

aido's picture
Activity Score 49

If clunky saves lives, clunky's good. Nice work none the less.

Guest's picture
Guest's picture

c'mon, just because she misses one arm?... there's no same idea here.

Guest's picture

i like the other one, but people with only one arm can drive a car...