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Goatee

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Ogilvy, India for BTC Razor Blade, within the category: Health.

Caption

Easy shaves.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Chief Creative Officer: Piyush Pandey
Executive Creative Directors: Sumanto Chattopadhyay, Abhijit Avasthi, Rajiv Rao
Creative Director: Sujoy Roy
Art Directors: Anirban Guha, Sreejita Chakroborty
Copywriter: Arnab Manna
Photography: Sanjib Ghosh
Retouch: Rajib Kumar
Print Production: Rajib Banerjee
Account Managers: Kaushik Das, Pradipta Roy
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manzoordesign's picture

what an idea sirji

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

kalpesh78's picture

This concept of peeling off have been done to death. Mainly detergents. Just applying the same thought to a different brand doesn't make it unique. Good retouching though on all 3 ads.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Where is the idea's picture

Peeling off actually hurts more than shaving does. Try it. And the blade brand seems a mini scam. They just put in their extra monies and started a blade company for a campaign :-)

Where is the idea
Activity Score 707
Creative Director
Milan Solanki's picture

Agree, peeling off seriously hurts more which makes this campaign a bad idea.

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
sanalnileshwar's picture

NO.

sanalnileshwar
Activity Score 42
Graphic Designer at mumbai
vlads's picture

Great Idea so clean so simple so direct message!.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

mockingbird's picture

done and yes peeling hurt a little bit.

mockingbird
Activity Score 238
kleenex's picture

I say it works.

kleenex
Activity Score 51110
Web Designer/Developer
Siddarth Basavaraj's picture

works

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

V Gilante's picture

5 creative directors for this lemon?

V Gilante
Activity Score 11
rayanSwan's picture

good!!

rayanSwan
Activity Score 34
shaktising's picture

The new shave concept is nice......

shaktising
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