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Wine

Campaign
Agency Network: 
Published/Aired: 
November 2010
Bru Print Ad -  Wine

Also From This Campaign 2

Description

Print advertisement created by Cooks, Netherlands for Bru, within the category: Non-Alcoholic Drinks.

Caption

Bru brings flavours together

Advertising Agency: Cooks Incorporated, Netherlands
Art Director: Frank Langerak
Copywriter: Martin Kok
Photographer: Johan Slotema
Design: Roland Nelis
Digital Retouching: Hans van de Graaf
Account: Anita Verdonk, Wendy Alexander
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New Nice and Fun's picture

Drinking bru annihilates your taste is what I understand by looking at this ad ...

There is no life in this ad.

But their packaging is quite nice.

New Nice and Fun
Activity Score 377
CuriousPencil's picture

The gist of the copy is that this water works as a kind of 'flavour bridge', headline 'Flavours find each other in Bru', like some kind of waiting room effect. They seem to have missed the lesson that says you don't drink red after white wine, and the one that says 'people don't want their flavours all smoothed into a bland water-puree. I think though that there's a germ of an idea in here, waiting to be unpicked. Could be an emerging claim for water if it's done right. If.

CuriousPencil
Activity Score 4225
Copywriter
morse's picture

Elegant and well done overall, but boring.

morse
Activity Score 18024
Art Director |

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Cheerriiee's picture

ok..

Cheerriiee
Activity Score 952
Graphic Designer
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