Description
Print advertisement created by Cooks, Netherlands for Bru, within the category: Non-Alcoholic Drinks.
Bru brings flavours together
Art Director: Frank Langerak
Copywriter: Martin Kok
Photographer: Johan Slotema
Design: Roland Nelis
Digital Retouching: Hans van de Graaf
Account: Anita Verdonk, Wendy Alexander
Nooow it's getting weird.
The Jobless Writer
Will Think for Salary
TRANSLATION:
“Tastes find each other in Bru
In the world of flavours, Bru natural mineral water plays an importanrt role. Thanks to its unique composition, there is always a smooth transition from one flavour to the other. Or from one wine to the other. In this way Bru supports the quality and properties of the finest food and drinks better than other mineral waters..”
Novel claim to attach to water, this. Should be the homeopath's drink of choice if it can have 'memory' *and* be some kind of flavour-bridge. I live in NL, and have *never* heard anyone describe water, ANY water, as being anything but a palette cleanser when it comes to food. But you know what, I have to applaud the copywriter for having the balls to put these claims into print, as outlandish as they are.
Saying that, the visual contradicts the copy's claim that 'flavours find each other in Bru'. They don't. They find each other in the stomach. After they've been eaten.
So the left half is lobster, and the right half is H.L. Giger's design for Alien?
That's it.
I think the right half is post-digested lobster. Note the delicate bowel-shades on the lower half of the torso....
Fail. By omitting the gross imagery, it's still bad. The copy is a lofty claim as well.
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