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Lobster

Campaign
Agency Network: 
Published/Aired: 
November 2010
Bru Print Ad -  Lobster

Also From This Campaign 2

Description

Print advertisement created by Cooks, Netherlands for Bru, within the category: Non-Alcoholic Drinks.

Caption

Bru brings flavours together

Advertising Agency: Cooks Incorporated, Netherlands
Art Director: Frank Langerak
Copywriter: Martin Kok
Photographer: Johan Slotema
Design: Roland Nelis
Digital Retouching: Hans van de Graaf
Account: Anita Verdonk, Wendy Alexander
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Roger Keynes's picture

Nooow it's getting weird.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

TRANSLATION:

“Tastes find each other in Bru

In the world of flavours, Bru natural mineral water plays an importanrt role. Thanks to its unique composition, there is always a smooth transition from one flavour to the other. Or from one wine to the other. In this way Bru supports the quality and properties of the finest food and drinks better than other mineral waters..”

Guest
Guest's picture

Terrible!! :(

Guest
CuriousPencil's picture

Novel claim to attach to water, this. Should be the homeopath's drink of choice if it can have 'memory' *and* be some kind of flavour-bridge. I live in NL, and have *never* heard anyone describe water, ANY water, as being anything but a palette cleanser when it comes to food. But you know what, I have to applaud the copywriter for having the balls to put these claims into print, as outlandish as they are.

Saying that, the visual contradicts the copy's claim that 'flavours find each other in Bru'. They don't. They find each other in the stomach. After they've been eaten.

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

So the left half is lobster, and the right half is H.L. Giger's design for Alien?

Billoughsby
Activity Score 5144
Art Director |

That's it.

CuriousPencil's picture

I think the right half is post-digested lobster. Note the delicate bowel-shades on the lower half of the torso....

CuriousPencil
Activity Score 4225
Copywriter
kholm's picture

Fail. By omitting the gross imagery, it's still bad. The copy is a lofty claim as well.

kholm
Activity Score 69
Freelance Consulting |

http://kholm.posterous.com/

shah wali jan's picture

Terrible

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
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