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Frog Prince

Campaign
Agency Network: 
Published/Aired: 
November 2007

Description

Print advertisement created by Ogilvy, India for Bru, within the category: Non-Alcoholic Drinks.

Caption

Drink More. Flirt More.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Anup Chitnis, Juhi Chaturvedi
Art Director: Antra Patel
Copywriter: Jyotsna Bhat
Photographer: Prasad Niak
Post Production: Uday Kinloskar, Ketan Raut, Milind Aglave
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talay's picture

great art direction... not sure about the concept... interesting though...

talay
Activity Score 266
mgemini creative works / istanbul
Wordnerd's picture

too forced and too generic for me. the idea here has nothing to do with anything. "drink more, flirt more"? yeah right.

"shit more, weight less" - that's a connection ;)

Wordnerd
Activity Score 6692
Copywriter
bhatnaturally's picture

This the good old 'grandmother's brand' trying to be hip & cool to the young generation. Drink more, flirt more with cappucino? Hmmm, don't think so.

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

bompa's picture

too far away from the product. But the art direction is very good.

bompa
Activity Score 318
Copywriter
vidya.shankaran's picture

Is her coffee smelling breath turning princes into frogs? So much for flirtng!

vidya.shankaran
Activity Score 724
rony.wany's picture

i think O&M needs more brains too...

rony.wany
Activity Score 50
Candyman's picture

Piyush,Anup,Juhi needs KAAFEE BREACK!

Candyman
Activity Score 2
G.J.'s picture

Shit wat a waste of talents, the gal model is so much yummier than the cappuccino i'm sure.

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And rest won't give a #@%#.

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

A to the G's picture

I finally got it!!!!!!!!!
It's Diesel ads for coffee... phew man am I happy to have finally figured this out. Now the rest of my life can start again.

So imagine this: http://adsoftheworld.com/media/print/diesel_global_warming_venice ...but with the Bru logo.

A to the G
Activity Score 61
Sue Anna Joe's picture

Uh, is the product some sort of libido boosting coffee? If it is, I'd probably see some sense in it. The visual is quite interesting, but what's with the glare at the back? The sun? The aura of transformation of that prince on the log? Don't get it really. I guess it's just trying to add to the fantasy feel. Hmm.

Sue Anna Joe
Activity Score 28
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