Advertisement

Boss

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by Leo Burnett, Poland for Bros, within the category: House, Garden.

Caption

It's what mosquitos would use on mosquitos they don't like.

Advertising Agency: Leo Burnett Warsaw, Poland
Creative Director: Jaroslaw Wiewiorski
Art Director / Illustrator: Martin Winther
Copywriters: Martin Winther, Michael Lars
Log in or register to post comments
Elrehpani's picture

jajajajajajaajajajaajajajaja que campaña para más increíble !!!quiero un Bros!!! sencilla, buena gráfica y lo mejor que maneja buenos insights y tiene un mensaje claro y fuerte

Elrehpani
Guest commenter's picture

hate your coments

Guest commenter
Guest's picture

haha agreed.

Guest
federo's picture

excelent

federo
Activity Score 781
advertising agency
Bogott's picture

Brilliant

Bogott
Activity Score 244
Marino advertising group
Guest commenter's picture

ha ha ha ha. Good stuff

Guest commenter
renzz's picture

AWESOME! me encanta!

renzz
Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

clairec's picture

Love the art direction and illustration. What a cracking campaign.

clairec
Activity Score 256
LeeHarvey's picture

Very funny and great illustrations. Well done!

LeeHarvey
Activity Score 3045
Creative Director
Shahid Khan's picture

Nice concept....

Shahid Khan
atomic ogunlesi's picture

dunno, but honestly methinks d execution in this context would have been much better if the assailant mosquito had been depicted wearing a gas-mask, to underline the efficacy of the product.
pray, a mosquito wants 2 eliminate another using an insecticide???
D gas-mask would have made the art direction complete.
nuff said, no subtractions from d fact idea is still a good one. thumbs up 2 leo burnett warsaw!!

atomic ogunlesi
Guest commenter's picture

@atomic ogunlesi: That's stupid. If you see, he's hiding the can behind his back, meaning, he's hiding it from his boss. If he wore a gas mask, he'd give it all away, wouldn't he?

Guest commenter
natt1's picture

Good idea, but when you think about it more, being a mosquito itself it would die from the same spray. Having a mask would be even better.

natt1
Activity Score 44
art director saatchi & saatchi - Uganda |

natt

Guest commenter's picture

nice. very gary larson.

Guest commenter
kiuiczek's picture

good idea :)

kiuiczek
Activity Score 63
Copywriter at EuroRSCG 4D
water's picture

well art direction and execution

water
Activity Score 2
Dubai
evansgarcia's picture

nice!

evansgarcia
Activity Score 14
Web Designer
ahmedkhilji's picture

awesome...........

ahmedkhilji
Activity Score 15
Advertising Agency
Guest's picture

nice idea...

Guest
Guest's picture

and then they fired the author...

Guest
tytpol's picture

TYTPOL TO KOCHA!

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Featured Content

Latest Collections

Advertisement