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Slashh's picture

Is this supposed to be a thickness message?

Slashh
Activity Score 294
Copywriter
umbee's picture

did you ge the idea?

umbee
Activity Score 36
Art Director |

umbee.com

Naziro's picture

is it good when it's that thick?!

Naziro
Activity Score 350
Art Director
umbee's picture

did you get the idea?

umbee
Activity Score 36
Art Director |

umbee.com

antonioC's picture

looks wierd. not appealing to my 3 seconds...

antonioC
Activity Score 30
Creative Director
gerrit-donat's picture

well, it took 5sec, but the special thing is, that the ketchup stays in shape though the bottle is broken. a little copy for the according message would have been nice, though :)
--

gerrit-donat
Activity Score 8
Copywriter |

attend to my words

djspiralz's picture

if u understood it like that, then there's no need for a copy

djspiralz
Activity Score 491
Copywriter
gerrit-donat's picture

well, for sure. but if a clever guy like me needs 5 sec to come to this conclusion, what about the low-involved people!?

gerrit-donat
Activity Score 8
Copywriter |

attend to my words

fifthbullet's picture

even though i get it straight away but i agree that add a word there will be nice

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

addyhoch10's picture

looks gross and gory.

and this will take hours of nerve-wracking bottle shaking to get this stuff out of the bottle in the usual way...

addyhoch10
Activity Score 2592
Art Director
Spanky's picture

looks like student work. assuming the student has good photoshop skills.

Spanky
Activity Score 4899
Other
creative_assylum's picture

maybe frozen or expired ketchup

creative_assylum
Activity Score 134
Art Director
itch's picture

excuse myself.. i dun get dis ad the very first few moments i c it.

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

klaussnow's picture

Heintz built its brand on it being the thickest, there was one some time ago that was brilliant, this one is ...nice, good but that other one....

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Christina's picture

Looks like a dangerous product to me...

Christina
Activity Score 24
Copywriter
umbee's picture

did you get the idea?

umbee
Activity Score 36
Art Director |

umbee.com

Spanky's picture

i'm pretty sure everyone got the idea. they just don't seem to like it. it's nowhere near as good as the headline driven stuff from a few years ago.

Spanky
Activity Score 4899
Other
oshe's picture

the photo and the production its great, but the idea i dont get it, at less that the brand want communicate that the pruduct isnt liquid. wired, dont?

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

jungleraven's picture

brilliant, i say...

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

pandazzzz's picture

so scary me a bit about da product... it make me don't sure for safe my life

pandazzzz
Activity Score 49
Graphic Designer
teenie's picture

I like it. It's a change from the waiting-for-the-ketchup-to-pour ads, but it vehicles the same message.

teenie
Activity Score 1894
Copywriter
Crayon's picture

i say brilliant eather. Heinz positioning as the most thick ketchup. Well done have been shown...

Crayon
Activity Score 163
Copywriter
cortescreativo's picture

i get it at first sight... 5 seconds seems to much....

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

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