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ajx's picture

Brocoli, yes. Sunlight, yes. Slanting copy, no. Bravo Simon!

ajx
Activity Score 116
Creative Director |

deja fuck

washiam's picture

WOOW!! so great AD! ouch...
But, why typeset the copy like that?

washiam
Activity Score 443
Art Director
Chocolat's picture

lovely picture...and a simple enough thought. nice....but i have to agree with you, The typography sticks out like a sore thumb. Wish they had a cleaner font that didn't try so hard. Its easy to over art direct an ad....i think the challenge is to know when to stop.

Chocolat
Activity Score 286
Art Director
Slashh's picture

Trust me, you're going to start seeing a lot more copy skewed for no real reason. It's going to become a trend.

Slashh
Activity Score 294
Copywriter
Slashh's picture

Great ad by the way.

Slashh
Activity Score 294
Copywriter
Conceptual-eyes's picture

It's skewed to look like rays of light.

Conceptual-eyes
Activity Score 1475
Copywriter
ajx's picture

Brocoli, yes. Sunlight, yes. Slanting copy, no. Bravo Simon!

ajx
Activity Score 116
Creative Director |

deja fuck

mrtalented's picture

good campaign

mrtalented
Activity Score 2171
Creative Director
popdistortion's picture

They probably wanted to make the typo look like lightbeams but failed miserably. The rest is simply outstanding. Love it.

popdistortion
Activity Score 1592
picturejockey's picture

I love the imagery

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
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Shut Theory's picture

agree with all the above :)

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Advertising Pawn's picture

Very good campaign + impressive photo/retouching work. The typo effect definitely brings the whole thing down though.

http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

gibshellenberger's picture

fun to look at, nice execution, did you really need 'cook with light' though? you already had halogen reference in there.

gibshellenberger
Activity Score 157
Creative Director
kalpesh78's picture

Awesome.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

boRn2tRy's picture

Silver ++ @ Cannes

Just predicted

boRn2tRy
Activity Score 42
Art Director
Sir Edmund Adstein's picture

Very interesting approach.
Even if the "creating landscapes with other objects" has been used a lot,
this execution is very good, and supported by a good concept.
Too bad the copy is distorted... would have been better classic layout.
It smells like metal for this. good wrk!

Sir Edmund Adstein
Activity Score 26
Art Director
jmcho's picture

simply beautiful. the lighting and shadowing is amazing.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
Rog's picture

Over cooked.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

boyoboyitsfun's picture

Beautiful, but I agree about the copy.

boyoboyitsfun
Activity Score 147
Copywriter
Desi's picture

I do not see 'cooking with light' with the given visual. I can see light (literal) and I can food (literal) but it is missing a strong sun light that would bake you. This 'light' looks very relaxing and soothing and would not even warm the food.

Desi
Activity Score 1042
amrita's picture

good concept....bt the execution kills it....

amrita
Activity Score 26
Illustrator
Beatboxer's picture

Shout out to Kuala Lumpur. Been there, very NICE place.
And this ad, very nice thinking!!! Really!
Clap! Clap! Clap!

Beatboxer
Activity Score 1517
Copywriter
T-Tagore's picture

Good Exceution of a good idea.
The typeset mades the ad come one level down.

Most trying times.
TotalChaos

T-Tagore
Activity Score 38
Creative Director at Dentsu Creative Impact |

Most trying times.
TotalChaos

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