Comments (22)

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Highest Rated

ajx's picture
Activity Score 116

Brocoli, yes. Sunlight, yes. Slanting copy, no. Bravo Simon!

deja fuck

washiam's picture
Activity Score 443

WOOW!! so great AD! ouch...
But, why typeset the copy like that?

Chocolat's picture
Activity Score 286

lovely picture...and a simple enough thought. nice....but i have to agree with you, The typography sticks out like a sore thumb. Wish they had a cleaner font that didn't try so hard. Its easy to over art direct an ad....i think the challenge is to know when to stop.

Slashh's picture
Activity Score 294

Trust me, you're going to start seeing a lot more copy skewed for no real reason. It's going to become a trend.

Slashh's picture
Activity Score 294

Great ad by the way.

Conceptual-eyes's picture
Activity Score 1475

It's skewed to look like rays of light.

ajx's picture
Activity Score 116

Brocoli, yes. Sunlight, yes. Slanting copy, no. Bravo Simon!

deja fuck

mrtalented's picture
Activity Score 2171

good campaign

popdistortion's picture
Activity Score 1592

They probably wanted to make the typo look like lightbeams but failed miserably. The rest is simply outstanding. Love it.

picturejockey's picture
Activity Score 658

I love the imagery

Shut Theory's picture
Shut Theory
Activity Score 515

agree with all the above :)

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Very good campaign + impressive photo/retouching work. The typo effect definitely brings the whole thing down though.


Join the rarely updated ad orgy here:

gibshellenberger's picture
Activity Score 157

fun to look at, nice execution, did you really need 'cook with light' though? you already had halogen reference in there.

kalpesh78's picture
Activity Score 2578


ideas....30 minutes nahi toh free.

boRn2tRy's picture
Activity Score 42

Silver ++ @ Cannes

Just predicted

Sir Edmund Adstein's picture
Sir Edmund Adstein
Activity Score 26

Very interesting approach.
Even if the "creating landscapes with other objects" has been used a lot,
this execution is very good, and supported by a good concept.
Too bad the copy is distorted... would have been better classic layout.
It smells like metal for this. good wrk!

jmcho's picture
Activity Score 278

simply beautiful. the lighting and shadowing is amazing.

Rog's picture
Activity Score 6080

Over cooked.

>>>> That's not an ad. THIS is an ad.

boyoboyitsfun's picture
Activity Score 147

Beautiful, but I agree about the copy.

Desi's picture
Activity Score 1042

I do not see 'cooking with light' with the given visual. I can see light (literal) and I can food (literal) but it is missing a strong sun light that would bake you. This 'light' looks very relaxing and soothing and would not even warm the food.

amrita's picture
Activity Score 26

good the execution kills it....

Beatboxer's picture
Activity Score 1517

Shout out to Kuala Lumpur. Been there, very NICE place.
And this ad, very nice thinking!!! Really!
Clap! Clap! Clap!

T-Tagore's picture
Activity Score 38

Good Exceution of a good idea.
The typeset mades the ad come one level down.

Most trying times.

Most trying times.