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Have Heart's picture

The most done-done-done idea ever.

Have Heart
Activity Score 922
Art Director
Lyon's picture

Interesting thought that comes across clearly, YET alot of similar executions been done years back- I can recall now same executions but with pearls for a toothpast product.

Lyon
Guest  what!'s picture

done done done done and done again

Guest what!
kalpesh78's picture

done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done

:)

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

teenie's picture

Ditto.

teenie
Activity Score 1894
Copywriter
hieveryone4's picture

Jesus...how many times are we going to see this kind of execution?

hieveryone4
billy Hill's picture

why in God's name would you bother?

Really, one must be mentaly retarded to even think that this kind of idea is worth posting. I know 10 year olds who are more lateral thinkers.

billy Hill
nycCreative's picture

i just love how harsh some of you are toward ads posted on this site..haha..well, i agree though, this has been done in the past, won awards as well....

nycCreative
Activity Score 98
Art Director at freelance
Surly creative director's picture

The fact that somebody found another way to execute this "done to death" idea is pretty impressive. But I propose that this is the last one. Who's with me?

Surly creative ...
Activity Score 140
Creative Director
Surly creative director's picture

The fact that somebody found another way to execute this "done to death" idea is pretty impressive. But I propose that this is the last one. Who's with me?

Surly creative ...
Activity Score 140
Creative Director
Have Heart's picture

The most done-done-done idea ever.

Have Heart
Activity Score 922
Art Director
hollywood's picture

To be fair, it is Greece, who have likely only just discovered advertising. Plus anyone who can write a nice, simple idea in 40 degree heat gets a few points in my book.

hollywood
Activity Score 103
Copywriter
Pouts's picture

to be fair, Greece has not likely only just discovered advertising. But i know how narrow minded "Soho" people are... anyway the ad is not good cause it's not original idea that's all so simple

Pouts
Activity Score 693
Art Director
thisoe's picture

maybe its done, but trying to show skill by saying "done" is also done.

...and bores more than the most done-commented ads...

thisoe
chinaski's picture

yet, the most over done idea won a cannes lions this year, just bcuz of its production value :/
i mean that indian ad.

chinaski
Activity Score 951
Copywriter
chinaski's picture

yet, the most over done idea won a cannes lion this year, just bcuz of its production value :/
i mean that indian ad.

chinaski
Activity Score 951
Copywriter
mahelito's picture

cocolitttzimo

mahelito
brain123's picture

Enough please!!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Rhea 's picture

Orbit is such a fun brand. They are a bit corky. What you have done is an ad for "oral b" whitening toothpaste. You were way off brand, and did something that is repulsively un-original. That Orbit gum used to be only sold in Europe...what a shame when there are so many interesting things about the gum. Think of the brand - and before you boast about this, think about "could this be used for crest, trident, oral b..?" . If the answer is yes - then need I say more. Use the photoshopping skills to make something tottally new. Cheers.

Rhea
fala fulani's picture

I think it would be more fun without one or two front bulbs. To bad its a poster.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
fala fulani's picture

Is'nt this the sensodine ad with lights? Coz if it is, its the only light being shed to the Oral B.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
Salet's picture

To me, this is the exact same art direction.

http://adsoftheworld.com/media/print/sensodyne_toothpaste_hard_hat

Salet
Activity Score 288
Copywriter
Guestmabuhai's picture

this should have win some awards, if it's done few decades ago...

Guestmabuhai
2000AD's picture

Enough of these things that look like teeth!

2000AD
wendy0809's picture

Art direction have to be smart enough if trying to recycle the same idea over and over again.

wendy0809
Activity Score 88
Art Director at Art Director
PaulyG_fill in the blank's picture

shouldn't the light bulbs representing the bottom teeth be turned the other way? anyone?

And yes, I agree that this 'white teeth' thing is getting a little out of hand. How about having the moon shining down on earth, but it's really a big, while smile? gold.

Let's move on to some other, tougher products.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Skeltz's picture

The worst thing about this ad is that it shows 16 lit bulbs but still surrounded by darkness.

Not so bright. :)

Skeltz
Guest's picture

powerfulllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll :)

Guest
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