Advertisement

Flatline

Agency Network: 
Published/Aired: 
March 2011
Bridgestone Print Ad -  Flatline

Description

Print advertisement created by Leo Burnett, Lebanon for Bridgestone, within the category: Automotive.

Caption

Check your tyres. Save a life.

Advertising Agency: Leo Burnett, Beirut, Lebanon
Chief Creative Officer: Bechara Mouzannar
Art Director: Jonathan Horner, Feras Shoujah
Copywriter: Faraz Khan
Illustrator: Steve Cicala
Retoucher: Andy Salisbury
Log in or register to post comments
shekhar zinge's picture

I agree to that, right use of visual to give message

shekhar zinge
Activity Score 149
Art Director at Free Wrinkle
jackmancer2017's picture

Whilst it may be a noble message it makes me think Bridgestone tyres wear pretty fast.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Tripioso's picture

Awesome!

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

jatoba's picture

Very cool and inteligent. The image keeps a strong concept

jatoba
Activity Score 32
Art Director
ValenG's picture

love it! smart.

ValenG
Activity Score 58
kleenex's picture

love it!!!

kleenex
Activity Score 52582
Web Designer/Developer
tamer samy's picture

I like..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

alexander_bickov's picture

Brilliant

alexander_bickov
Activity Score 3279
bhuvneshwar.chd's picture

bulls eye.

keep going.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

bhuvneshwar.chd's picture

bulls eye.

keep going.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

CABAZORRO's picture

Old...

CABAZORRO
Activity Score 366
graphic
mr.x's picture

very smart! i like it! maybe if the tire marks (?) looked a little bit more like heart beats, could have been clearer. nice work!

mr.x
Activity Score 998
Forsbergs Skola
ambareesha's picture

clear. clever.

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Prasad Weerasekara's picture

wow ... very very cool.....! brilliant print.

Prasad Weerasekara
Activity Score 655
ramzyhaddad's picture

great

ramzyhaddad
Activity Score 27
Creative Director
NaciBabuska's picture

nice and clever

NaciBabuska
Activity Score 42
Graphic Designer
Phil Lestino's picture

Great ad.......

Phil Lestino
Activity Score 1684
nicolas dumenil's picture

I'm not a awarded AD/CR but alltougth i'm still a novice I got at least an advertising culture :

http://adsoftheworld.com/media/print/auto_depot_winter_check_2010

Allready done before...same concept, same art !

nicolas dumenil
Activity Score 21
Art Director at AD self employed in Paris |

http://www.behance.net/nicodum

bathsheba's picture

Thanks, I wasn't aware of this ad, but I'd say it is different artwork and also a different underlying thought. Definitely not the same. I'd be the first to admit this if it was.

They're both in the same area, sure, but there's a different thought going on here, and the art is different too.

The ad in question talks about winter and about maintaining a heartbeat. This ad ties the thought to the thinner the tread, the more likely you might be to cause an accident / a flatline. As a note, the other ad had links to other ads that were similar to it as well... I think you can play this game on every ad in all honesty.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
Takmelius's picture

Just curious, why would you be the first to admit this?
The art direction is just as juvenile in both and the thought is the same. Both ads want you to get your tires checked. Both use a EKG to depict the health of your tire.

Takmelius
Activity Score 203
Creative Director
bathsheba's picture

Takmelius, it sounds to me from both posts that you have something against either the people who created this ad or the agency. Either way, I feel sorry for you.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
imtiyazkhan's picture

VERY CLEVER............VERY CLEAR.

imtiyazkhan
Activity Score 49
Art Director |

khanz

kulago's picture

Reminds me of auto depot from Saatchi & Saatchi Israel

kulago
Activity Score 101
associate creative
bathsheba's picture

See above.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
Takmelius's picture

Why did you have to re-invent the wheel? No budget for photography?
Once again, good thinking ruined by mediocre art direction.
Oh and Faraz, your client prefers it spelled "tires".

Takmelius
Activity Score 203
Creative Director
bathsheba's picture

Okay. So you hate the art AND the copywriting.
Awesome.
Thanks for the positivity.
And I think you'll find the UK spelling is tyres which is the standard norm used in the region.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
murugesh's picture

well done!

murugesh
Activity Score 75
creative director
Advertisement
15% off authentic images