Cliff Hairpin

Agency Network: 
May 2011

Print advertisment created by BBDO, United Arab Emirates for Bridgestone, within the category: Automotive.

Bridgestone making roads safer 1931

Advertising Agency: Impact BBDO Dubai, UAE
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director / Art Director: Dinesh Tharippa
Post Production: Procolor Singapore
Photographers: Corbis Images, Photolibrary

Comments (31)

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pablito.miuzzato's picture
Activity Score 54


Cuetecue's picture
Activity Score 12

show the original

fly's picture
Activity Score 20


jackblack's picture
Activity Score 2357

Kern your freakin lines people. Amateurs.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

The Jobless Writer
Will Think for Salary

Richard Finch's picture
Richard Finch
Activity Score 201

You must be joking.
There is nothing even remotely similar between these 2 ads.

pez's picture
Activity Score 1804

Agree. Don't know why they want to see a copycat here... Idea is absolutely different. And it works really good.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Tyre safety barrier? No, no difference at aaaaall.

The Jobless Writer
Will Think for Salary

Richard Finch's picture
Richard Finch
Activity Score 201

Your ability to see beyond what's laid in front of you, or more accurately, the lack thereof , questions how valid your arguments and opinions are.

If I show you 2 pictures of a chicken, one for advertising poultry and one for implying cowardice, it's the same idea because IT'S A FREAKING CHICKEN, right?

arke1's picture
Activity Score 235

Nice image...I like it. It's not exactly the same as the old one.

mahi916's picture
Activity Score 2
gioborde's picture
Activity Score 1387

I think you didn´t understand either one. ¿how are these two ideas similar??,, because they show tires on the that it???


MidasTouch's picture
Activity Score 1024


//usevertising v.s badvertising//
C'est une question de vie ou de mort.

JKW's picture
Activity Score 227

Nice product-demo and a.d. And no, it's got nothing similar to the formula one-ad...

lessismore's picture
Activity Score 251

so you can't kill yourself hiting tires… not convincing

ace85le's picture
Activity Score 3935

It's a first idea concept. I can image they were in the drawing room and "Hey so how to depict a safe road?" "Oh how about a road with rubber fence?" "Hey that's great! Let's call it a day, go for a drink and charge Bridgestone $50k!".


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

tamer samy's picture
tamer samy
Activity Score 681

Well done..

charlottebree's picture
Activity Score 84

Where in the world is the creativity in this one?

gadgets's picture
Activity Score 1063

well done BBDO.
No much creativity but the message is well deliver to drivers.

Guilherme Ruano da Costa's picture
Guilherme Ruano...
Activity Score 26

Quality tyres makes your trip safer. They just illustrated it different... works for me

phillsucks's picture
Activity Score 131


Rotzgoht's picture
Activity Score 186

I'm not sure if this simple idea has been done before. It's a quick way to say "We make roads safe." But it certainly hasn't been done in the link everyone is producing. The other Ad says "Other tires are just junk." Not the same AD at all. It'd be like any food Ad regardless of message, "Omg, they're the same Ad, people are eating!" Or even car Ads, "Omg, they're all driving!"

Roger Keynes's picture
Roger Keynes
Activity Score 5498

OMG... both ads use tyres as safety barriers.

The Jobless Writer
Will Think for Salary

bhuvneshwar.chd's picture
Activity Score 989

mission accomplished

"If you are irritated by every rub, how will you be polished?"
— Rumi

agappehp's picture
Activity Score 108

two entirely different campaigns, does not need to compare the idea of both are very clear and distinct. I would like the power a bit more critical look at only the negative aspects.

Glut's picture
Activity Score 3935

don´t like it. The spot should be on tire´s grip.

kleenex's picture
Activity Score 50204

nice idea.

Manus_Arriba's picture
Activity Score 111

it´s done

ccwarrier's picture
Activity Score 60

simple..but strong!

purshotham's picture
Activity Score 457

Good visual idea...Nice art direction.

denize's picture
Activity Score 81

almost alredy done but still good AD