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T-Shirt

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by Lowe, Thailand for Breeze, within the category: House, Garden.

Caption

Colour stays colour, for longer.

Advertising Agency: Lowe Bangkok, Thailand
Chief Creative Officers: Clinton Manson, Dominic Stallard
Copywriter: Showtika Somjid
Art Director: Chanwichit Khuyngern
Agency Producer: Nutwithu Saengvichien
Photographer: Oh Singhasuvich
Retoucher: Chill House
Designer: Thnadech Kummontol
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Highest Rated

ad shark's picture

The idea is nice, but the execution is really poor.

ad shark
Activity Score 186
jackmancer2017's picture

Colourful art direction, quite like that. Not too sure about the idea.

jackmancer2017
jackal hunts's picture

Colourful for sure but could have had more punch..

jackal hunts
Activity Score 325
Copywriter at India
Hibon's picture

Intentions are good but forced.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Good idea.

Guest
jamesrothenburg's picture

Doh, I used hate hand-me-down clothes when I was a kid.

jamesrothenburg
Activity Score 554
Art Director
Guest's picture

great stuff

Guest
CrackerJackFlash's picture

great stuff

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Guest's picture

this is great! love the insight

Guest
Guest's picture

colourful.love the insight

Guest
Guest's picture

Stunned and very insight..

Guest
Guest's picture

Catchy and insightful..

Guest
rajesh_keyaar's picture

colorful

rajesh_keyaar
Activity Score 236
hufflepoff's picture

Good insight but execution isn't working for me...

hufflepoff
Activity Score 430
Art Director at shwing
Hiperion's picture

Good idea.
I don´t like the execution.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Awesome. Nice take on the art direction.

Guest
Guest's picture

the copy is bad

Guest
Guest's picture

fresh approach :)

Guest
ad shark's picture

The idea is nice, but the execution is really poor.

ad shark
Activity Score 186
bubblestheclownfish's picture

Correct me if I'm wrong, but is the idea that the colour stays bright even until kids grow out of their old clothes? That's what I'm getting - it's a metaphorical ad, showing the same kid, just older. I don't believe this was meant as a hand-me-down clothes ad. Either way they could have shown the idea better.

bubblestheclownfish
Activity Score 614
Creative Director
keithstoeckeler's picture

Yes, the color might stay its true color longer, but it won't keep the child from out-growing the item.

keithstoeckeler
Activity Score 425
Guest's picture

did the tshirt expand or shrink?

Guest
brucirello's picture

I like the idea of clothes being passed on to siblings. I'm just not sure if the younger kid would like that the way ads are showing.

brucirello
Activity Score 180
FabraQuinteiro
Guest's picture

I get it, I like it.

Guest
Guest's picture

i like it

Guest
theanc's picture

Cool idea, really bad execution.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

stoie's picture

The idea is okay, I get it. The execution is horrible, which means most people won't get the idea. I see kids fighting over clothes, pulling, stretching, etc. I think a more talented designer could have taken this to a much higher level.

stoie
Activity Score 2
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