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Orange Juice

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

Print advertisement created by Lowe, Singapore for Breeze, within the category: House, Garden.

Caption

Stains have evolved

Advertising Agency: Lowe, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Creative Director: Lisa Glasgow
Art Directors: Liong Khoon Kiat, Loh Seow Khian
Account Director: Ranjit Jathanna
Agency Producer: Dionne Yau
Photographer: Jeremy Wong / Nemesis Picture
Retoucher: Suon Oon / Wishing Well
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Highest Rated

clearsky1989's picture

What a brilliant insight and such a sad execution

clearsky1989
Activity Score 429
Copywriter at Grey
jackmancer2017's picture

That's really clever and yes it's quite sad that orange drinks contain so much trash. However, despite this insight, the ad fails to do anything with it. 'Stains have evolved', just leaves a door open, begging to have it completed with a great tagline that says 'and so have we', with something to prove it.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
talkingisfree's picture

agreed

talkingisfree
Activity Score 2712
Art Director
kleenex's picture

You nailed it.

kleenex
Activity Score 51110
Web Designer/Developer
Troll's picture

I disagree. Ads don't have to spell everything out. People make the connection, hence the accolades.
I have been very impressed with the judging of the print category. The outdoor is a joke.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

ffffffwhat's picture

Indeed.

ffffffwhat
Activity Score 261
Art Director
Shawali's picture

A so what campaign.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

salil.sharma's picture

copy is not cleared
mirage with background
BUT
concept is good

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Chrome's picture

Good insight but execution is boring

Chrome
Activity Score 32
Copywriter
Fernando Fernandes's picture

Machas ! adeus! boa idéia!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
clearsky1989's picture

What a brilliant insight and such a sad execution

clearsky1989
Activity Score 429
Copywriter at Grey
king7ven's picture

good enough for 10 years before.

king7ven
Activity Score 108
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