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Agency Network: 
Published/Aired: 
June 2008
Breeze Excel Print Ad -  Sleeve

Description

Print advertisement created by Lowe, Thailand for Breeze Excel, within the category: House, Garden.

Advertising Agency: Lowe Bangkok, Thailand
Regional Creative Directors: Dominic Stallard
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Nuch Lertviwatchai
Photographer: Anuchai Secharunputong
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Highest Rated

Jet Propulsion Lab's picture

Me, too.
I remember seeing a VERY similar idea for a laundry detergent ad before.
It could've been on this web site. Not sure. But the visual seems very familiar.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Nim's picture

Hey!! very nice and it's worked.

Nim
Guest commenter's picture

done before, on ads of the world

Guest commenter
sakibafridi's picture

That USA package is distracting. I started looking there for the product initially but then saw the sleeve.

sakibafridi
Activity Score 167
Art Director |

------
http://www.sakibafridi.com

ricklongo's picture

Agreed! The idea is great, but the excecution is definitely lacking.

ricklongo
Activity Score 1244
NatalieM's picture

Yes, I thought USA was the stain remover. Apparently it's not! Needs some tweaking.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

theanc's picture

I also agreed. I was thinking that it was a an ad for stain remover.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

vidya.shankaran's picture

yeah totally agree!

vidya.shankaran
Activity Score 724
Anabel's picture

i agree. the usa package got my eye. could be better.

Anabel
Activity Score 46
none / AAAP (ASOCIACION ARGENTINA DE AGENCIAS DE PUBLICIDAD)
adman13's picture

Shite. This has scam written all over.

adman13
Madvertiser's picture

Where does the writing on the sleeve have any relation to anything else in this ad... there is way too much shit going on here

Madvertiser
Guest commenter's picture

I seen campaign like this before. I'm not sure it is the samd brand or not?

Guest commenter
Jet Propulsion Lab's picture

Me, too.
I remember seeing a VERY similar idea for a laundry detergent ad before.
It could've been on this web site. Not sure. But the visual seems very familiar.

Jet Propulsion Lab
Activity Score 10679
Copywriter
ahpitt's picture

Here is the links:

http://adsoftheworld.com/media/print/breeze_excel_sale

http://adsoftheworld.com/media/print/breeze_excel_map?size=_original

Recalling the brand to me, as I remember the idea not the brand.

ahpitt
Activity Score 342
Art Director at Art Director
Jet Propulsion Lab's picture

Yep, that's it!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Thai ad lover's picture

for all the people here who mistakenly think that the 'USA' thing is distracting or is over-emphasized, that's the point. First of all, it's NOT 'USA' it's just the Thai lettering design for the brand BREEZE, a washing detergent. That's the point of focusing on that product in the shopping basket, because that's what it's trying to sell.

the language barrier's just confusing you cuz the typography looks too much like the word USA.

Thai ad lover
Thai ad lover's picture

for all the confused people here, that product there that looks like it says 'USA' does NOT. it's just a Thai lettering design that says 'BREEZE', a washing detergent. that's the reason the Breeze image is so emphasized. it's just that the Thai typography makes it look more like 'USA', which makes it distracting to those who don't read Thai.

Thai ad lover
Thai ad lover's picture

for all the confused people here, that product there that looks like it says 'USA' does NOT. it's just a Thai lettering design that says 'BREEZE', a washing detergent. that's the reason the Breeze image is so emphasized. it's just that the Thai typography makes it look more like 'USA', which makes it distracting to those who don't read Thai.

Thai ad lover
Alp Arslan's picture

very very good...

Alp Arslan
Activity Score 33
Art Director
Guest commenter's picture

Great ad, but...

if the product is already in the shopping basket, the name on the list should be crossed, isn't it?

Guest commenter
Guest commenter's picture

As I remember, this work and the old one in this link
http://adsoftheworld.com/media/print/breeze_excel_sale
had done by the same creative team.

I like this one.

Guest commenter
BozzaNova's picture

ha ha

so funny about the comment about 'USA' tag on the product and about 'done'.
especially the comment about 'done'. didn't you have a look at all that it's from the same agency and the same team?

BozzaNova
Activity Score 49
Other at Graduates Team, trying to get a placement in London
Guest commenter's picture

Wrong hands! too much...

Guest commenter
konekt's picture

could work if the hand was reaching the product actually. nice idea though.

konekt
Activity Score 60
Copywriter
cosmic boy's picture

YAWN

cosmic boy
sherlock's picture

Why is the copy in English? If this is a real Thai ad campaign aimed at Thais, who speak and read Thai 99% of the time..shouldn't the copy be in Thai?? Understand your market, or you'll get found out.

sherlock
Activity Score 4
thailand
baraguzzy's picture

very very good...

baraguzzy
Activity Score 75
ramesses's picture

oh!god!!can't get it !!!what's the point????i have notice the sleeve!but??? so what?

ramesses
Activity Score 16
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