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Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Lowe, Thailand for Breeze Excel, within the category: House, Garden.

Caption

Confidence to remove stains in 1 wash.

Advertising Agency: Lowe Limited Bangkok, Thailand
Regional Creative Directors: Dominic Stallard
Photographer: Anuchai Secharunputong
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Nuch Lertviwatchai
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JediByKnight's picture

so simple. so beautiful.

JediByKnight
Activity Score 184
Copywriter
sumsum's picture

so senseless: why should she first change the price and then wash it? this one just dont works and is forced to get a third motive for the concept.

and the line hurts by the way

sumsum
Activity Score 613
copywriter
Mr.Top's picture

I think so too.... and also why the other shirts don't have any price?

Mr.Top
Activity Score 728
OriginalConcepts's picture

I don't normally like to comment to point out the obvious, but the idea is aimed at the BUYER washing the shirt not the SELLER. If you're going to comment make sure you have thought a little to stop you typing rubbish

As far as the copy line goes, that's what happens when non English speaking countries upload translations. Give them a break. Perhaps they should submit the original with a translation attached.

"Save energy. Surf the net with your screen off."

OriginalConcepts
Activity Score 4
Art Director, London |

Save energy. Surf the net with your screen off.

Mr.Top's picture

...

Mr.Top
Activity Score 728
sumsum's picture

oh come on - dont feel offended!
the concept got a nice idea but this one got a different twist than the other ones and thus dont fit perfectly into the campaign. as a single one it works again. so not in the campaign...

sumsum
Activity Score 613
copywriter
Have Heart's picture

Best of the three.

Have Heart
Activity Score 922
Art Director
JAGGY's picture

Copy too bad.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

man thurd's picture

Art direction I will copy

man thurd
Activity Score 76
Singapore
FlyingDogs's picture

Love it!

FlyingDogs
Activity Score 968
Copywriter
chintan ruparel's picture

ah, superb! finally something fresh in this category...

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Ad_Man's picture

Why did she wrote the price directly on the shirt? Is it common in Thailand? I think this is the weakest one.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

monicamexico's picture

Great! These are great.

monicamexico
Activity Score 830
quinton_sential's picture

great ad, weird logo lockup

quinton_sential
Activity Score 64
Art Director
ahpitt's picture

amazing! The idea is fresh!

ahpitt
Activity Score 342
Art Director at Art Director
sonucoues2002's picture

very good ad
really fresh

sonucoues2002
Activity Score 804
visualizer
funky_frogii's picture

superb ..keep it up./

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

johnnyrod's picture

Why not have her writing on the shirt (perhaps crossing out the previous price) vs. hanging the shirt?

johnnyrod
Activity Score 8
Director of Marketing
Guest's picture

it is kind of extremely perfect

Guest
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