Agency Network: 
March 2008

Print advertisment created by Lowe, Thailand for Breeze Excel, within the category: House, Garden.

Confidence to remove stains in 1 wash.

Advertising Agency: Lowe Limited Bangkok, Thailand
Regional Creative Directors: Dominic Stallard
Photographer: Anuchai Secharunputong
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Nuch Lertviwatchai

Comments (19)

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JediByKnight's picture
Activity Score 184

so simple. so beautiful.

sumsum's picture
Activity Score 613

so senseless: why should she first change the price and then wash it? this one just dont works and is forced to get a third motive for the concept.

and the line hurts by the way

Mr.Top's picture
Activity Score 728

I think so too.... and also why the other shirts don't have any price?

OriginalConcepts's picture
Activity Score 4

I don't normally like to comment to point out the obvious, but the idea is aimed at the BUYER washing the shirt not the SELLER. If you're going to comment make sure you have thought a little to stop you typing rubbish

As far as the copy line goes, that's what happens when non English speaking countries upload translations. Give them a break. Perhaps they should submit the original with a translation attached.

"Save energy. Surf the net with your screen off."

Mr.Top's picture
Activity Score 728


sumsum's picture
Activity Score 613

oh come on - dont feel offended!
the concept got a nice idea but this one got a different twist than the other ones and thus dont fit perfectly into the campaign. as a single one it works again. so not in the campaign...

Have Heart's picture
Have Heart
Activity Score 922

Best of the three.

JAGGY's picture
Activity Score 1382

Copy too bad.

Jaggy, MICA Ahmedabad

man thurd's picture
man thurd
Activity Score 76

Art direction I will copy

FlyingDogs's picture
Activity Score 968

Love it!

chintan ruparel's picture
chintan ruparel
Activity Score 1516

ah, superb! finally something fresh in this category...

~ old habits die hard, older ones never do ~

Ad_Man's picture
Activity Score 826

Why did she wrote the price directly on the shirt? Is it common in Thailand? I think this is the weakest one.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

monicamexico's picture
Activity Score 830

Great! These are great.

quinton_sential's picture
Activity Score 64

great ad, weird logo lockup

ahpitt's picture
Activity Score 342

amazing! The idea is fresh!

sonucoues2002's picture
Activity Score 804

very good ad
really fresh

funky_frogii's picture
Activity Score 2538

superb ..keep it up./

Infected by a virus called CREATIVE | "And ya I Love Everything" |

johnnyrod's picture
Activity Score 8

Why not have her writing on the shirt (perhaps crossing out the previous price) vs. hanging the shirt?

Guest's picture

it is kind of extremely perfect