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Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by DDB, Singapore for Breast Cancer Foundation, within the category: Public Interest, NGO.

Caption

Are you obsessed with the right things?

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios
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atb2005's picture

There's a third image in this campaign. You can view it here: http://www.facebook.com/album.php?aid=21606&id=115572655149430&ref=mf

atb2005
Activity Score 13557
ivan's picture

Thanks a lot. I added it to make it complete.

ivan
Creative Director at Ads of the World
atb2005's picture

You are welcome! :-)

atb2005
Activity Score 13557
Guest's picture

After a long time, I have come across a great art campaign. *bows*

Guest
NicholeP's picture

great

NicholeP
Activity Score 115
TommyO's picture

Lovely!!!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Damn, I wish I did this!

Guest
Guest's picture

I think it's well executed but I wish to see more opinions from women on this. As a woman myself, this ad trivializes the issue even more.

Guest
himanshu prabhakar's picture

full appeal

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

himanshu prabhakar's picture

great !!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

tirthomitro's picture

great campaign. no doubt.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

LeeHarvey's picture

Very clever campaign, kudos!

LeeHarvey
Activity Score 3045
Creative Director
rajesh_keyaar's picture

nice work great

rajesh_keyaar
Activity Score 236
royschellekens's picture

Great insight! Great art!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

lessismore's picture

cute

lessismore
Activity Score 251
Graphic Designer
Guest's picture

cannes

Guest
Safi27's picture

Espectacular! Las 3!!

Safi27
Activity Score 47
Art Director at Art Dirrector at Saatchi&Saatchi Healthcare, Barcelona, Spain
Guest's picture

Body paint that means something - finally!

Guest
redbully's picture

Andy the illustrator is one lucky bastard.

redbully
Activity Score 30
CommandZ's picture

These are very nice. Great series. Cannes worthy. If we still care about Cannes next year after some of the decisions they made this year.

CommandZ
Activity Score 2498
Creative Director
Dharmesh aka danny's picture

Direct bang on head with this campaign. Great job khairul!

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Guest's picture

Cannes!

Guest
Guest's picture

Nicely done...

Guest
Dzsoi's picture

Very good thinking here! Just do something with the word 'obsessed'. As someone pointed out, it is just too negative. Maybe 'engaged'?

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Es la primera cosa que veo en este sitio que realmente me ha impactado

Guest
second_creator's picture

top class

second_creator
Activity Score 754
Copywriter |

copywriter

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