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Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by DDB, Singapore for Breast Cancer Foundation, within the category: Public Interest, NGO.

Caption

Are you obsessed with the right things?

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios
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Guest's picture

Smart idea

Guest
everartz's picture

i dont get it although its a nice piece

everartz
Activity Score 7613
Art Director |

| everartz |

atb2005's picture

These ads ask women to refocus their bodily obsessions. Instead of worrying or thinking too much about their booties, pimples, etc, they should be doing regular breast checks.

atb2005
Activity Score 13557
Guest's picture

Now that you explain that these ads target women, it's clearer.

Guest
Guest's picture

because Breast Cancer foundation wasn't clearer enough?

Guest
jackmancer2017's picture

Great campaign.

jackmancer2017
Guest's picture

great concept!!...perfect insight!! A+

www.cinfulthings.blogspot.com

Guest
Guest's picture

Great insight - beautifully nailed.

Guest
Guest's picture

i love it! at first i did not get it! but now i do!! greatt ideaaa!

Guest
Guest's picture

Amazing. Really fresh.

Guest
NicholeP's picture

wow

NicholeP
Activity Score 115
Guest's picture

i like art. great think

Guest
Guest's picture

wonderful

Guest
Guest's picture

awesome, i thought Singapore was very conservative?

Guest
Wordnerd's picture

very nice campign, lovely execution

Wordnerd
Activity Score 6692
Copywriter
ERROR404's picture

nice concept, but i dont like the headline. you shouldnt be obsessed with brest cancer checks! obsessed is so wrong here

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Cheerriiee's picture

i loved iT!, though a lot of conservative people will prejudge this art, as they usually do.

Cheerriiee
Activity Score 952
Graphic Designer
Cheerriiee's picture

yeah the headline could had been better.

Cheerriiee
Activity Score 952
Graphic Designer
JJN's picture

Great concept and art direction, but the awful copy is holding it back! The visual is strong enough - they didn't need to "explain" their idea!

JJN
Activity Score 8
Copywriter
Dzsoi's picture

Are you kidding, right? Breasts painted to look like butts and you get it in a sec what's the idea without a word? Wow, you are good... However, I agree the copy needs a bit polishing.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

The best adverts I have seen for a long time.

Guest
Guest's picture

superb

Guest
Guest's picture

Yeah, average. The only reason these will win is because they've got a pair of tits in an advert from Singapore, although I would like to see where these run there.

This type of thing has been done to death. I'm sure if you went on ffffound.com or similar sites there would be the template where this comes from.

Guest
evikRAM's picture

अप्रतिम..!!
छान कल्पना...

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

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