Killer straws, 3

Agency Network: 
December 2008

Print advertisment created by Serviceplan, Germany for Brawndo, within the category: Non-Alcoholic Drinks.

Fully loaded with caffeine.

Advertising Agency: Serviceplan München Hamburg, Germany
Creative director: Ekki Frenkler
Art Directors: Miro Moric, Patrizia Marroni
Copywriter: Eva Foraita
Illustration: Miro Moric, Daniel Tomcic

Comments (15)

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Wordnerd's picture
Activity Score 6692

again war and arms built out of stuff..?

Guest's picture

c'mon wordnerd, it's just some fun

Wordnerd's picture
Activity Score 6692

aaaaaalright then

eldeadevis's picture
Activity Score 306

Cool and fresh art direction, but using a straw instead of an intrinsic aspect of the product, weakens the ad.

bknowlden's picture
Activity Score 3647

I totally agree, the strategy is off. It's not the straw that wakes you up.

kurtberengeiger's picture
Activity Score 7323

I totally agree three.

Guest's picture

soory, but Straws aren't full of cafeine..maybe the drink.... it remember me lolly pop ads...

by the's the german blood taste of ads...sorry

CanibalStudio's picture
Activity Score 14

The straws might not be full of cafeine but is what you use to get it with that drink!...
I think is a good ad

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I sometimes use a straw to snort some coke. Is that so wrong?
Caffeine is for pussies, if I may dare say so... Thank you.

Bundy Agency's picture
Bundy Agency
Activity Score 597

wasn't this done by starburst, for their lollypops

Guest's picture

Nuff said. Fresh look but something for design books. Besides the art direction it ignores everything what makes great advertising. Next time show us an idea first. And if you guys have to go with such a dull product for your scam ad´s try to say something new and unique. This should rather appear on

Guest's picture

straw is too generic, could be advertising for any drink.

Guest's picture

hmmm...not really new. next...

Guest's picture

Anybody seen Idiocracy?

Guest's picture

any drinking device becomes a weapon trough brawndo's coffeine amount.
i guess that's what the ad's mean. it could also work with
a glass becoming a weapon or whatever.