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Back to the future,

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

Print advertisement created by BBDO, Germany for Braun, within the category: Electronics, Technology.

Caption

From 1 to 12 in eleven hours.
This watch shows exactly two things:
The time and that you have taste.
BN0106 steel range. A watch. From Braun.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Directors: Sebastian Steinhoff, Phillip Alings
Copywriters: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll
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brandlover's picture

great copy!

brandlover
Activity Score 175
Copywriter
guajiro's picture

great headlines.

guajiro
Activity Score 127
Art Director at **B
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