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Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Miami Ad School, Brazil for Brastemp, within the category: Electronics, Technology.

Caption

Good ideas don’t born above 86° F.

Advertising School: Miami Ad School/ESPM, São Paulo, Brazil
Art Director / Copywriter: Dimas Oliveira
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Billoughsby's picture

The visual style and concept here are amusing and fairly sharp. (The translation is a bit off, but that's another issue.)

Nice work.

Billoughsby
Activity Score 5144
Art Director |

That's it.

TommyO's picture

I didn't get it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Billoughsby's picture

The way I read it, it's this: No decent ideas come to people when they're uncomfortable. (It's a plug for an AC brand.) The ad series takes this idea over-the-top in a comedic direction by showing what sucky inventors people from some warm parts of the world are. Not PC, but funny, I thought.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Shawali's picture

The way I read it: people from Asia are stupid.

Terrible.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

atb2005's picture

@Billoughsby

I would have to disagree with you on this one. The visual is terrible; from the choice of colors to the old hackneyed approach of juxtaposing two ideas (photos). That said, none of the Brastemp campaigns posted on this site has been particularly good, and I remember there was one (about some oven) that also happened to be controversial.

atb2005
Activity Score 13557
Prof's picture

just plain bad. and NEVER post anything on here if the english fails ffs. you really need a couple more years in school...

Prof
Activity Score 1449
Copywriter |

Quite really.

Anti-Prof's picture

the same for you

Anti-Prof
Activity Score 4
Wordnerd's picture

haha! you registered and made this image just to get back at prof?
now that's passion for your work :D

Wordnerd
Activity Score 6692
Copywriter
Prof's picture

pure dedication. changes nothing in the lack of maturity though ;)

trolling is an art.

Prof
Activity Score 1449
Copywriter |

Quite really.

jimbalalestat's picture

@Billoughsby, what an execution of a good idea!? i wonder, how consumer gonna translate it, if this series reach them?

jimbalalestat
Activity Score 110
Art Director at adcomm limited
tirthomitro's picture

pathetic series.
and grammar guys, GRAMMAR-
"good ideas don't born above 86 degree F"???!!!!??!!
shouldn't it be "Good ideas aren't born above 86degree F"?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

picktokyo's picture

second this

picktokyo
Activity Score 1404
Copywriter at JWT
beewood's picture

So, why is this on here?!

beewood
Activity Score 96
Art Director
picktokyo's picture

it's not strong. the flaw is, not every asian people comes up with bad ideas

picktokyo
Activity Score 1404
Copywriter at JWT
drkstr17's picture

interesting thought... but i hate it when people try to manipulate the word into something. you can't use born to mean burn. you just can't. nice try, though. also, good idea don't "burn" above 86? like, 1886 or 1986? obviously they mean 1886, but it's still confusing and not the translation is not consistent.

drkstr17
Activity Score 67
Copywriter at Miami Ad School
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