Also From This Campaign 3
Description
Print advertisement created by DDB, Brazil for Brastemp, within the category: House, Garden.
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Art Director: Cicero Souza
Copywriter: Cristiano Cera
Photography: Rodrigo Ribeiro
Illustration: Seagulls Fly
Like the visual but not the line.
How about, Release the odors........maybe not that.
Doin' it for the points
Oh! Nice one. Very good visual.
UDAYpatwardhan@+91 22 98206 54722
disconnected... its about odor, not a person. too much attention there vs on the actual issue of smell. but since they went there, the art direction given to the personas involved are way too pristine; they almost belie the smell issue. e.g. the "hippy" looks more like several forward-thinking soccer moms I know in Kansas City. this execution seems a solid "junior" idea in need of counsel. come on guys and gals. "literal" needs to be wary of "sophomoric." or forgetful of the gut sense or takeaway.
By the way, I loved the SHOUT campaign above. It´s perfect for the benefits of the product.
lol... its nice, intresting & funny
Creativity is a natural extension of our enthusiasm
funny... but the line.. so weak. why not write some witty, funny lines about various odors and stains getting trapped in the clothes.
hey how about " Don't clothe odors" for the tag line other wise I quite like the ad
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