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Skills, 3

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Print advertisement created by BBH, Brazil for Bradesco, within the category: Finance.

Caption

Olympics: like the financial business, to succeed you need to have a lot of skills.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon
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Highest Rated

lawrencevon's picture

could they have been pertaining to national (instead of individual athlete) success? just wondering...

lawrencevon
Activity Score 143
Creative Director at Lawrence Antaran
ace85le's picture

Fresh treatment but unfortunately with weak copywriting. Who would require a gymnast to weight lift?

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

CGilb09's picture

I did gymnastics about half my life. Gymnasts are EXTREMELY strong, and definitely lift.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

ace85le's picture

Did I say gymnasts are weak and unfit?

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pscs's picture

hehe, they got three of those from olympic photos (probably bought from getty or wherever). they had to photoshop the olympic logos out! (apart from the last one on the background which is not a complete logo).

pscs
Activity Score 440
SAC
dadada's picture

i like the visuals

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

brighteyes's picture

Poor attempt to link the idea to the Olympics. Since when does an Olympian athlete need multiple skills to "succeed"? What they do is choose a specific sport and pour their entire life's effort into it. Correct me if I'm wrong.

brighteyes
Activity Score 58
Copywriter
lawrencevon's picture

could they have been pertaining to national (instead of individual athlete) success? just wondering...

lawrencevon
Activity Score 143
Creative Director at Lawrence Antaran
capywriter's picture

idd, thinking is wrong, but execution is nice. Some thought as 'We have the best specialized people in every branch of the business' would fit better, but maybe not for a bank...?

capywriter
Activity Score 5509
Copywriter at Freelance
sneakyhands's picture

i get 'spread too thin' from these.

sneakyhands
Activity Score 1857
Copywriter
dico's picture

Dont like it... toooooooooooo forced

http://dgdico.blogspot.com/

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

fpiucco's picture
fpiucco
Activity Score 224
Art Director at Paim Comunicação |

fpiucco

sloppy4's picture

a sports metaphor for business...brilliant!

looks like a brochure from the 70s.

sloppy4
Activity Score 1492
purplehasegirl's picture

the execution is quite good ....

purplehasegirl
Activity Score 16
piet miller's picture

In business just like in sports...yeah yeah yeah. We know.

piet miller
Activity Score 58
Ad Agency
eraburge's picture

martial arts body position is wrong, why has the baseball guard got his arm out to one side and who is going to lift a weight with there hand that close to the edge...

just like the business world... not a clue about sport

eraburge
Activity Score 36
olivorio's picture

Nice graphic resource wrong concept.

olivorio
Activity Score 34
PUBLICIS DOMINICANA
pscs's picture

what a clichéd business ad. strive for their goals yadayada. yawn.

pscs
Activity Score 440
SAC
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