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Wally

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by BMF, Australia for BPAY, within the category: Finance.

Caption

Bpay. Almost too easy.

Advertising Agency: BMF, Sydney, Australia
Account manager: Natalie Downes, Danielle Theodosi
Photographer: Andreas Bommert
Executive Creative Director: Warren Brown
Creative Director: Dylan Taylor
Art Director: JJ Winlove
Copywriter: Keith Cox
Strategic Planner: Christina Aventi
Art Buyer: Leesa Murray
Production Company: Look
Media Agency: Ikon
PR Agency: Wrights PR
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mikeelrapido's picture

And this one? What's the idea?

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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ivan's picture

Usually it's hard to find this little guy. Search for "Where's Waldo" on Google Images. [thanks Guest for the correction]

ivan
Creative Director at Ads of the World
Juan Cabral's picture

This is even worse than the other idea...

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

thefakehuman's picture

the first one was far better...this is jus average

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

I think this is the best.

Guest
Guest's picture

This one is not part of the campaign.

Guest
Guest's picture

The same idea of Yahoo add. The same.

Guest
Guest's picture

love this campaign

Guest
Guest's picture

Who owns the rights to Waldo, anyways? He seems to appear in a lot of ads.

Guest
Guest's picture

love the campaign but this execution just seem a bit too first-thoughty, some would say "a bit too easy".

Guest
Guest's picture

Good Idea.

Guest
ibeg2differ's picture

Is Waldo popular in Australia? Never head of him.

ibeg2differ
Activity Score 420
joelapompe's picture

usually it's called "where is charlie?"

joelapompe
Activity Score 3853
Guest's picture

No it's where's wally, you wallys.

Guest
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