Agency Network: 
October 2009

Print advertisment created by BMF, Australia for BPAY, within the category: Finance.

Bpay. Almost too easy.

Advertising Agency: BMF, Sydney, Australia
Account manager: Natalie Downes, Danielle Theodosi
Photographer: Andreas Bommert
Executive Creative Director: Warren Brown
Creative Director: Dylan Taylor
Art Director: JJ Winlove
Copywriter: Keith Cox
Strategic Planner: Christina Aventi
Art Buyer: Leesa Murray
Production Company: Look
Media Agency: Ikon
PR Agency: Wrights PR

Comments (9)

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Guest's picture

Yes, it's EASY

Juan Cabral's picture
Juan Cabral
Activity Score 709

Easy to think on it too..

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

eye doctors office would never have that open light. They need darkness to check your eyes. But besides that I like it

dlue's picture
Activity Score 342

who cares, it's an ad let your imagination go a bit, realism is obviously already out the window


federo's picture
Activity Score 781

don´t know wich strange reason make me like it

Guest's picture

but what does this have to do with the brand?! You could post any other logo from the competition and it would still work. It has absolutely no connection with the brand or the target what so ever!

jaan's picture
Activity Score 8

Would be better if it would actually related to the product...

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

Well, checking your eyes isn't a competition in the first place. And the message that using some financial service is just EASY? Easy HOW? Aren't you supposed to tell your target audience what the hell are you talking about anymore? Using Bpay is easy like spotting Waldo in a plain grey, you know, use it! That's wrong. That's totally wasting your effort and client's money.

rolling.stone's picture
Activity Score 2741

almost too easy to forget also


~ Quite obviously, I have gathered no moss ! ~