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Bowling

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by BMF, Australia for BPAY, within the category: Finance.

Caption

Bpay. Almost too easy.

Advertising Agency: BMF, Sydney, Australia
Account manager: Natalie Downes, Danielle Theodosi
Photographer: Andreas Bommert
Executive Creative Director: Warren Brown
Creative Director: Dylan Taylor
Art Director: JJ Winlove
Copywriter: Keith Cox
Strategic Planner: Christina Aventi
Art Buyer: Leesa Murray
Production Company: Look
Media Agency: Ikon
PR Agency: Wrights PR
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Guest's picture

Almost too easy.

Guest
mikeelrapido's picture

Great idea!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

nice idea but i wanted to ask why is guy is wearing shoes of two different color

Guest
p_darshan81's picture

nice idea but i wanted to ask why is guy is wearing shoes of two different color

p_darshan81
Activity Score 2
jackmancer2017's picture

lol, very sharp

but might be bowling shoes that have two colours, red outside half - blue inside half

jackmancer2017
gravity's picture

cool idea!

however, the bowler seems to be too professional to play in that short lane with his throwing position, bowling glowes and multicolored shoes!

a regular guy would fit better, as the ad doesn't speak to internet pros.

gravity
Activity Score 181
Art Director at Sistemsensin
quodavid's picture

don't know about the proportions...

quodavid
Activity Score 734
thefakehuman's picture

very kewl...

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

EL SEÑOR TIENE LOS ZAPATOS CAMBIADOS UNO ES ROJO Y EL OTRO ES AZUL!!!!

Guest
Guest's picture

Así son los zapatos de bowling.

Guest
pieter's picture

the concept is too easy. its a cop-out. how many other products could you say are "almost too easy" and have the exact same execution .. boooo-hisss

pieter
Activity Score 216
Art Director
Guest's picture

Good idea, Great Art!

Guest
Jon-Paul Mountford's picture

Love it.
Plus it would be my only chance of ever getting a strike!!

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Audrius Kubrik's picture

Paying with Bpay is almost [sic] too easy. So show me - or tell me - how and why. Am I supposed to take your word for it? Not nearly almost...

Audrius Kubrik
Activity Score 828
Vilnius
thatcliffguy's picture

Agreed.

The audience still doesn't know why it's easy or how they benefit.

thatcliffguy
Activity Score 37
Marketing Manager at Activator at the/zimmerman/agency |

twitter.com/thatcliffguy

spacecadetglow's picture

very cute, made me laugh.

spacecadetglow
Activity Score 247
Graphic Designer
Guest's picture

lame boring analogy that could be for anything that is easy.

Guest
Guest's picture

very good to excelent

Guest
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