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Leap Year

Agency Network: 
Published/Aired: 
March 2012
BP Print Ad -  Leap Year

Description

Print advertisement created by 99, New Zealand for BP, within the category: Industrial, Agriculture.

Caption

Open 366 days

Advertising Agency: 99 Enterprises, New Zealand
Executive Creative Director: Craig Whitehead
Creative Director: Paul Hankinson
Art Director: Charlie Godinet
Copywriter: Edward Bell
Group Account Director: Victoria Graves
Account manager: Kristyna Walters
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pierrelastname's picture

not new... same with 25 hours a day and so on.

pierrelastname
Activity Score 2869
Copywriter
Ω's picture

Loved it! This is what I want to see as a casual reader....

Ω
Activity Score 41
gadgets's picture

if BP cannot count number of the days in a year maybe they cannot count other things like gallons...

gadgets
Activity Score 1063
tyro's picture

Leap year, 1 extra day.
Ad was probably released on a leap year, hence..

tyro
Activity Score 28
Bangalore, India
Hadrons's picture

so ?

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

creativegodown's picture

BELOW AVERAGE IDEA

creativegodown
Activity Score 252
kleenex's picture

WELL Below.

kleenex
Activity Score 51815
Web Designer/Developer
hillmarky's picture

Layout needs something...maybe a dead bird.

hillmarky
Activity Score 90
andylefty's picture

Not loving the 'be road happy' font..
On the whole, it's fine, sort of.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
rakhal's picture

where is the art director?

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
jhicken's picture

It's a Leap Year, 2012 has 366 days in it.

jhicken
Activity Score 52
Art Director at Saatchi NYC
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