Agency Network: 
November 2009

Photographer: G-Nie Arambulo

Print advertisment created by TBWA, Philippines for Boysen, within the category: House, Garden.

Paints with ISO 14001 environmental certification.

Advertising Agency: TBWA\Santiago Mangada Puno Makati City, The Philippines
Executive Creative Director: Melvin Mangada
Creative Director: Manuel Villafania
Copywriter: Bryan Siy
Account Supervisor: Kara Filamor
Art Directors: Manuel Villafania, Denise Tee
Print Producer: May Dalisay
Final Artist: Momay Quiroz
Production House: Adphoto

Comments (12)

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satrianee's picture
Activity Score 3748

The whole series is a beauty. How nice and beautiful.

The black background is a great choice.

silvi's picture
Activity Score 4172

Perfect design level

jawtok's picture
Activity Score 183

Very well executed, nice concept

Rooster's picture
Activity Score 125
satrianee's picture
Activity Score 3748

I don't agree. It's paint. Idea can be used thousand times. Admit it bro.. This execution is way better then the aura.

munirgee's picture
Activity Score 454


pwucel's picture
Activity Score 158

Bright idea... audience can feel its about paint, also Ps imaging is great! ( congrats' my co-pinoy )

jpnyc's picture
Activity Score 4

nice art direction - but can anyone tell me what the idea is?

shwetakarumbaiah's picture
Activity Score 13

great execution! really makes u look at it..:

riyelam's picture
Activity Score 366

Piece of art

Guest's picture

Its a shame that people would copy other peoples ideas just to win an award and so shameful that the people behind cannes would also be duped into believing that this concept was originally conceived by the agency behind this ad. And the people here share the same fate as the people behind cannes; DUPED into BELIEVING that this ad is an original concept! Look into this link to see what i mean:

Guest's picture

I agree with you mate. So disappointing that this whole ad campaign was just an imitation of AURA Paint. What a great coincidence that they are both dealing in environmentally friendly Paint! Well I give credit to Carmichael Lynch Thorburn, Minneapolis who by the way created the packaging for Aura Paints and was obviously imitated/copied by this ad agency. Cheers again to Carmichael Lynch Thorburn, Minneapolis! Please do GIVE CREDIT WHERE CREDIT IS DUE!