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Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by Hill Holliday, United States for Boys and Girls Club of Boston, within the category: Public Interest, NGO.

Advertising Agency: Hill Holliday, Boston, USA
Creative Directors: Doug Gould
Art Director: Doug Gould
Copywriter: Dave Smith
Photographer: Christian Kozowyk
Chief Creative Officer: Kevin Moehlenkamp
Calligrapher: Valerie Thomas
Print Production: Dave Majeau
Traffic: Julie Natola
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Guest commenter's picture

really not good. such hackneyed art direction

Guest commenter
Shaka_Zulu's picture

I gotta give it to Dave Smith that's some deep stuff, the copy's beautifully written, it's a solid idea - i just wonder if the execution could be done any better.

Shaka_Zulu
Activity Score 116
Copywriter |

Now... inspire me!

Guest commenter's picture

deep stuff? are you kidding??????

Guest commenter
Guest commenter's picture

is it me, or are these just a giant visual pun? the whole hand thing is just so,.....lame i guess is the word

Guest commenter
Guest commenter's picture

is it me, or are these just a giant visual pun? the whole hand thing is just so,.....lame i guess is the word

Guest commenter
mark3r's picture

How hard could it have been to actually write this stuff on a hand??? The photoshop is freakin terrible and kills the AD.

mark3r
Activity Score 1949
Art Director at Scout
mark3r's picture

How hard could it have been to actually write this stuff on a hand??? The photoshop is freakin terrible and kills the AD.

mark3r
Activity Score 1949
Art Director at Scout
STRTLRS's picture

Lazy art direction. Just write the shit on the kid's hand for crying out loud!

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest commenter's picture

They went for shit-hot and got halfway there.

Guest commenter
free4rmall's picture

A for Apple
A for Apple
A for Apple
A for Apple

free4rmall
Activity Score 18
Beehive Communications |

Me Happy..U Happy..We Happy!!!

exithigh's picture

lazy, lame

exithigh
Activity Score 86
Art Director at Media Art Environment
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