January 2007

The only thing he should lack is hunger. Let's make something, call 1-800 ALIMENTAME and be part of those who take action. Nutrition Facts 0 grams.

Advertising Agency: Publicom Lowe, Honduras
General Creative Director: Juan Jesús Martínez
Creative and Art Director: Franklin Guevara
Copywriter: Sergio Burgos
Photographer: Franklin Guevara
Clients: Graciela María, Yadira Avendaño

Comments (8)

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A. J. SMITH's picture
Activity Score 2822

That one is a lot easier to read.

I like it.


chintan ruparel's picture
chintan ruparel
Activity Score 1516

this is top class photography n art..really!

~ old habits die hard, older ones never do ~

Shut Theory's picture
Shut Theory
Activity Score 515

the nutrition facts label nailed it. its powerful and thoughtful

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I've also done an ad with the nutrition label in it like everybody else, but it certainly didn't look this impactful...

Very nice.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148


scarfinati's picture
Activity Score 843

This is picky, bu I wish the nutrition label was straight instead of tilted. Its always completely straight on packaging. Tilting it kills the effect a bit and looks like a mistake because its only sliiiightly tilted.

nice though

Shut Theory's picture
Shut Theory
Activity Score 515

no i think the tilting is to simulate the titled position of the boy, in other words it looks straight all together

mrtalented's picture
Activity Score 2171

normally the nutrition labels are on food boxes. this ad can be interpreted as 'this boy is not nutritional food'. by the way, the retouching is obviously came from 3 slides, background, a boy and the sky. the lighting is not quite correct.