Agency Network: 
November 2010


Print advertisement created by Sweetspot, United States for Boutique Guitar Exchange, within the category: Personal Accessories.


The guitars we sell are popular with lots of groups. Just not focus groups.

Advertising Agency: Sweetspot Agency, San Diego, California USA
Creative Directors: Robert Borges, Brad Copeland
Art Director: Brad Copeland
Copywriter: Robert Borges
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morse's picture

Good lines.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pedestrian's picture

Why...uh...why aren't these guitars popular with focus groups?

Activity Score 492
BENDUDE's picture

It's a play on how artistic people (in this case, musicians) have a hard time focusing. it makes perfect sense. if you guys dont get the ad then its not meant for you.

Activity Score 4
Graphic Designer
atb2005's picture

This particular line is a bit lame (the focus groups part). The others are just ok. The images are awesome though.

Activity Score 13557
jackblack's picture

Too addy.

Activity Score 2357
Art Director
TommyO's picture

Mediocer student work.

Activity Score 1866
Copywriter |

That's me!

Billoughsby's picture

This imitates a style (old show prints) without actually fully achieving that style. Something's missing, not fully gelled, like round one noodling. And I dislike the headline.

Activity Score 5150
Art Director |

That's it.

dean viii's picture

art direction can't help the line.

dean viii
Activity Score 1686
Creative Director
kleenex's picture

I like them all.

Activity Score 51801
Web Designer/Developer
Boxey's picture

The line just leaves you hanging.

Activity Score 8879
Melaleuca In-House
Alberto Blackberry's picture

They tried to be funny but they didn't succeed

Alberto Blackberry
Activity Score 19
Cattolica University, Milan
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