Advertisement

Coffee & Juice

Agency Network: 
Published/Aired: 
February 2012
Bounty Print Ad -  Coffee & Juice

Description

Print advertisement created by Lapiz, United States for Bounty, within the category: House, Garden.

Caption

Reusable.

Advertising Agency: Lapiz, Chicago, USA
Chief Creative Officer: Laurence Klinger
Executive Creative Director: Laurence Klinger
Creative Directors: Maria Bernal, Pablo Ferrari
Copywriter: Carlos Bretel
Art Director: Jorge Pomareda
Photographer: Glen Gyssler
Account Supervisor: Amanda Saenz
Producer: Alethya Luiselli
Production Artist: Harry Archer
Account Director: Elizabeth Papasakelariou
Log in or register to post comments
simonds08's picture

why didn't it pick up the coffee ring the first time?

simonds08
Activity Score 598
jackmancer2017's picture

I was thinking that too. The visual might seem cleverly found but to me it makes no sense.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

And that is why the ad sucks.

kleenex
Activity Score 51721
Web Designer/Developer
jponino's picture

not clear enough, the start of the thinking was good, but they mess it up in the middle

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
pierrelastname's picture

Faaaakkkkkke

pierrelastname
Activity Score 2869
Copywriter
Ramat Ajala's picture

Dont get

Ramat Ajala
Activity Score 794
talkingisfree's picture

This is actually a good thought but is not coming through...then reusable is not exactly the benefit here. It must be the absorbency, that allows you to clean more, twice or whatever. Reusable is not a benefit is just one of the uses you can give to that. Anyway, it could have been very good.

talkingisfree
Activity Score 2712
Art Director
Roger Keynes's picture

That clunks, Klinger.

So technically, the idea's reusable. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture

flat ad

MicheleVirgilio
Activity Score 2617
Eight's picture

lamo

Eight
Activity Score 148
Production Manager
marano's picture

Is the reader really gonna stay long enough to make sense of this ad? I doubt it. This would be more effective if the coffee/juice stain was removed completely and all you see is a white table top. Bad.

marano
Activity Score 348
Graphic Designer
koothara's picture

???

koothara
Activity Score 50
Manoma's picture

Heu... It's very nice but... what does it mean ?

Manoma
Activity Score 1108
Copywriter
Featured Content

Latest Collections

Advertisement