Donate Blood, Book

Agency Network: 
November 2009

Print advertisment created by Casa da Criacao, Brazil for Botafogo Praia Shopping, within the category: Retail Services.

As easy as make any donation, is to make a blood donation. November 25th. International Day of the Blood Donor. Botafogo Praia Shopping participates, support and hope for your help. Stop by at Hemorio and make your donation. Every day, Monday to Sunday, 7 AM to PM. Rua Frei Caneca, 8 – Centro. For more information:

Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz
Photographer: Rafael Coppola

Comments (9)

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Gualcor's picture
Activity Score 978

Oh, come on. that's so cynical. Of course is not as easy, donating a BOOK doesn't weak your body and makes you dizzy.
Very very bad approach.

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Gualcor's picture
Activity Score 978

1 star

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

razorsharp creative's picture
razorsharp creative
Activity Score 186

Yikes. They just replaced the "sneakers" with a "book". But the idea stayed the same: lame :(

-Richard Todd Aguayo (razorsharp creative)

silvi's picture
Activity Score 4172

Come on Brazil!!! You can do it better!

satrianee's picture
Activity Score 3748

Mission is though. This is not a bad way asking for blood... Many would even not look at the posters if they see blood or injectors whatsoever...

I believe no campaign could have done it "good" while asking blood.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Book...Blood what????

xcreativity's picture
Activity Score 2374


=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Sven Gali's picture
Sven Gali
Activity Score 845


eilenxx's picture
Activity Score 18

Ad is unclear and comparision quite far-fetched.