Icebergs, 4

Agency Network: 
November 2012

Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.

Print advertisment created by DDB, Germany for Bosch, within the category: Electronics, Technology.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel Bödeker
Copywriter: Daniel Bödeker, Mario Loncar
Art Director: Mario Loncar, Veit Möller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Managers: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann

Comments (6)

Log in or register to post comments

Highest Rated

DesignDine's picture
Activity Score 1313

Better than the first one.

DesignDine's picture
Activity Score 1313

Better than the first one.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

That degree of separation too far.

The Jobless Writer
Will Think for Salary

pierrelastname's picture
Activity Score 2869

mmmmm no.

beautifulflooringdirect's picture
Activity Score 9

A step too far for this series of advertisements unfortunately!

kleenex's picture
Activity Score 51008

Without the logo the ad stinks.... Plus they need extra copy as well.

Shridevi's picture
Activity Score 184

Well thought out.