Icebergs, 3

Agency Network: 
November 2012


Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.

Print advertisement created by DDB, Germany for Bosch, within the category: Electronics, Technology.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel Bödeker
Copywriter: Daniel Bödeker, Mario Loncar
Art Director: Mario Loncar, Veit Möller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Managers: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann
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DesignDine's picture

What people will do with the navigational parameters??

Activity Score 1313
Art Director at UK |

talkingisfree's picture

I like this campaign.

Activity Score 2712
Art Director
certaintly's picture

i think it wouldve been better if it just closed with the refrigerator product logo

Activity Score 3994
Siddarth Basavaraj's picture

Loved this campaign, Kudos fellas!

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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