Icebergs, 3

Agency Network: 
November 2012

Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.

Print advertisment created by DDB, Germany for Bosch, within the category: Electronics, Technology.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel Bödeker
Copywriter: Daniel Bödeker, Mario Loncar
Art Director: Mario Loncar, Veit Möller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Managers: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann

Comments (4)

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DesignDine's picture
Activity Score 1313

What people will do with the navigational parameters??

talkingisfree's picture
Activity Score 2712

I like this campaign.

certaintly's picture
Activity Score 3994

i think it wouldve been better if it just closed with the refrigerator product logo

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Loved this campaign, Kudos fellas!

Love creating ads..