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Icebergs, 1

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.

Print advertisement created by DDB, Germany for Bosch, within the category: Electronics, Technology.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel Bödeker
Copywriter: Daniel Bödeker, Mario Loncar
Art Director: Mario Loncar, Veit Möller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Managers: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann
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Highest Rated

robinstam's picture

Isn't there something missing in all of these ads? Like a logo and a line that explains the idea?

robinstam
Activity Score 215
Miami Ad School
DesignDine's picture

Not too good. All of them.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

robinstam's picture

Isn't there something missing in all of these ads? Like a logo and a line that explains the idea?

robinstam
Activity Score 215
Miami Ad School
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