Agency Network: 
February 2010

Art Director:Naree Leungvititgoon

Print advertisment created by McCann, Thailand for Boots Body Cream, within the category: Health.

For sexier knees

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Santi Suwanvalaikorn
Copywriter: Santi Suwanvalaikorn

Comments (32)

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Highest Rated

richiethe's picture
Activity Score 24

Wonderbra did it best.

yahookendogg's picture
Activity Score 5

I've seen ads like this before.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

what do u mean ?

bite me

Adaddicted's picture
Activity Score 3435

you are right, this one looks like fatness and obesity!
Marie Claire was cleverer.


atb2005's picture
Activity Score 13557

Yes, you have :-)

That's hardly a mysterious coincidence. It's funny though that both campaigns were released around the same time (Feb, 2010).

I have to say the breast cancer awareness campaign (the one on Coloribus) is sillier: 2 shaved noggins posing as women's breasts.

6 stars from me for the Sexy knees ad; maybe it's the product that I don't like (sexy legs is one thing, but who needs JUST sexy knees?)

Finally, subtle plagiarism (if such term exists) is one thing; flagrant plagiarism is another. Who copied whom, I don't know.

chinaski's picture
Activity Score 951

I'd prefer "for softer knees".

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

i like this

bite me

ambareesha's picture
Activity Score 253

whatever it mean. it grabs attention.

- @mbi

angieraj's picture
Activity Score 428

Oh dear .... How does this target women???? I mean I understand they are going for the sex appeal thing, but this is the millenium, do women have to have sexy KNEES to catch men now??
Forget the political issues, the ad itself is eye catching sure, but the message does not resonate.

Cognito Ergo Sum

CopyRight's picture
Activity Score 713


andyStock's picture
Activity Score 666

I like it, but I would have preferred a bit better copy. After all, I have never looked at anybody and thought 'Ooh, look at their sexy knees'

jbuckingham's picture
Activity Score 907

You should see my knees! ;-)
Don't mind this- there is another recent ad with the same visual pun, but not knees...?

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

hahahahhahaha lol XDXDXD!!!!!! Great ad, just love it...!

desiideas's picture
Activity Score 88

i couldnt make any sense out of the visual. Understood a bit after reading the copy. nothin great though

patUDAY's picture
Activity Score 436

XXXLoved it.

UDAYpatwardhan@+91 22 98206 54722

xcreativity's picture
Activity Score 2374

love it!

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satrianee's picture
Activity Score 3748

this one says, your knees would never be sexy if you don't fool people they are your bosoms.

R U serious's picture
R U serious
Activity Score 418

Love your comment.

Say my name, say my name...

AssassinX's picture
Activity Score 1329


It's an ad easily drawing man's attention although it was designed for woman.

michdec's picture
Activity Score 440

I think this would work better upside down, right now they are reminding me too much of udders

Nguyen Thanh Hai's picture
Nguyen Thanh Hai
Activity Score 105


Phil Lestino's picture
Phil Lestino
Activity Score 1684

I have often thought of knees as being neccesary for leg bending but have never considered them as being something to feed babies interesting angle...thank you.

silvi's picture
Activity Score 4172

Looks like fat legs, not sexies

jamit12's picture
Activity Score 4

very common concept. missing the sex appeal...

aaaron's picture
Activity Score 103

for me: too forced

imagineit's picture
Activity Score 550

I like this hehehe

richiethe's picture
Activity Score 24

Wonderbra did it best.

bats's picture
Activity Score 75

its too duhhh!

MJStinson77's picture
Activity Score 601

I'm a little tired of seeing things turned into boobs. | | wordjones

pepsitrev's picture
Activity Score 27

not to bad i liked it but show the feet better it makes us think she is fat

pepsi for the 60s generation and still going strong

pepsitrev's picture
Activity Score 27

yep i agree i thought they were boobs at first glance also. if you are going to make things look like boobs use real boobs for christ sakes.

pepsi for the 60s generation and still going strong

SoCH_TO's picture
Activity Score 967

I Love It !!!

Live with Passion

feddy_boo179's picture
Activity Score 71

a masterpiece ^^