Comments (4)

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Karthik's picture
Activity Score 52

Precisely, Will kids understand this ?

Karthik M.

Mo's picture
Activity Score 648

Kids don't give awards. :-)

bknowlden's picture
Activity Score 3647

What's with the random cars tucked in the background of each of these ads? Unnecessary...

jasonjchang's picture
Activity Score 126

the ad idea is brilliant

this is the best of the campaign in my opinion its understandable

second everyone here is right... the market is completely off.

This ad seems to be focused more on collectors.. but it should be toward kids.. then again if they are collectors they're already gonna buy the hot wheels so why bother with this ad? This ad is specifically more toward kids but they messed it up to adults.. no adult is gonna buy it unless they're stoned college students.