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andres certa's picture

dah? so ruin your eyes in front of the computer or use the paper of the printer is a better solution?

andres certa
Activity Score 18
Copywriter
drunk dave's picture

Not bad, hate the pun. New liine required.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Disco Munky's picture

You smell of envy.

Suits you.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

simpsonson's picture

may anyone help me out here? i dont get it...

simpsonson
Activity Score 136
Copywriter
Rx's picture

A book roled vertically to look like a cut tree

Rx
Activity Score 2
Other
DK's picture

why so many CDs for one ad?

DK
Activity Score 43
Art Director |

---------------------------------
If it dont sell it aint creative

drunk dave's picture

Sadly, they think it's a winner.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
drunk dave's picture

Sadly, they think it's a winner.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
DK's picture

saw the website of the ad. dont look like they can afford an O&M. another scam, ad first - client later
and the logo is very different

DK
Activity Score 43
Art Director |

---------------------------------
If it dont sell it aint creative

Fatto's picture

ok. i'm like it!

Fatto
Activity Score 102
Art Director
marco's picture

Sorry Piyush Pandey, Abhijit Avasthi, Suresh Babu, Shekhar Jha, Prasad Patil, Vikram Sood this idea was done about 5 years ago by Andrew Petch & Andrew Ostram
from Sydney Australia, The BMF agency.

marco
Activity Score 118
Other
Ag's picture

This is one of the shapes that was left to be made with a book/magazine. Any other?

Ag
Activity Score 305
Copywriter
Punker's picture

I think it's nicely done... simple and clean... but I agree that people will download then print out at the office

Punker
Activity Score 84
Graphic Designer
ellehcimeo's picture

ug. i can't stand it when a headline starts with "because". how trite.
also, hey duffuses (or is it duffi?, what is the plural of duffus?) your ad is made from paper and i'm pretty sure you wasted tonnes of it coming up with this gem. delete.

ellehcimeo
Activity Score 3376
Art Director
A. J. SMITH's picture

Urgh, its ok i suppose, but the message fails to be impactful, you get it, but feels like something better could have been said, although no suggestions off the top of my addled brain.

A. J. SMITH
Activity Score 2822
msred's picture

i hate valentines day.

msred
Activity Score 491
Graphic Designer
ellehcimeo's picture

i heart you!

ellehcimeo
Activity Score 3376
Art Director
msred's picture

i lave u. *cries*

msred
Activity Score 491
Graphic Designer
ellehcimeo's picture

no crying! only hugs my little kitten!

ellehcimeo
Activity Score 3376
Art Director
leinad's picture

Purr! Purr!

leinad
Activity Score 30
Copywriter
Disco Munky's picture

xx

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

copycomoelcopi's picture

I used a similar image for a newspaper aniversary, 5 years ago… it was "first thought" then and it is now…

copycomoelcopi
Activity Score 822
Copywriter
Dick Huges's picture

YES!!!!! Something that rolled looks like a tree that was just cut?? Congratulations!!!! You are the #120 team to do the same ad!! You guys are so awesome! For creating this really innovative piece of crap you win 4 Internets!!! Wooohoo!!!!

Dick Huges
Activity Score 937
Copywriter
msred's picture

i liked it. :(

msred
Activity Score 491
Graphic Designer
braindrain's picture

My great-great grandfather did a bunch of tree ring ads back in his day too, the most famous for "Hyde's Magical Miracle Elixir!" I believe it cured shingles, the gout and stopped witchcraftery in it's tracks.

Old and tired. Next.

braindrain
Activity Score 240
Copywriter
msred's picture

okay then i guess i dont know anything.

msred
Activity Score 491
Graphic Designer
fersvax's picture

OOPS!!!

fersvax
Activity Score 1239
Art Director |

FER.

fersvax's picture

OOPS, I did it again!!!

fersvax
Activity Score 1239
Art Director |

FER.

msred's picture

..britney????

msred
Activity Score 491
Graphic Designer
fersvax's picture

NOOOOOOOOO!!!!!! This has been done like a million times. http://coloribus.com/admirror/?action=detailedView&item=334&language=en (just two more).

fersvax
Activity Score 1239
Art Director |

FER.

msred's picture

Oh jesus...

msred
Activity Score 491
Graphic Designer
lsadunb's picture

The ad is not funny and the argument in it is too weak, in my opinion. Reading a book is socially as important as preserving the nature.

lsadunb
Activity Score 571
Copywriter
Disco Munky's picture

I don't see what's so bad about this ad.

All they are saying it seems, is save paper by reading books on-line?

In the next 5 years tablet pc's (they're about the size of a thick magazine) will be common place from offices to schools, so it'll be no big deal to have an entire library of high brow serious books at your disposal 24/7.

The reason that we keep seeing this idea is maybe because we need to pay attention? no?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

no.

bahahahahahaha!

maybe that will be the case. maybe the case will be that we'll have to choose between saving a book to read or using it as fire fodder. the end is nearing. you heard it here first.

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

........exactly?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

kandi's picture

what if all my books are made from recycled paper?

kandi
Activity Score 204
Art Director
Beatles's picture

This is what you get Piyush from your crative teams
when you have to send 500+ entries to ad club every year.
They can't produce great ideas all time.

Beatles
Activity Score 47
Creative Director
Killer Kowalski's picture

Ivan, did you find this ad at some archeological excavation?!

Killer Kowalski
Activity Score 394
Copywriter
everartz's picture

i thought its a slice of onion!

everartz
Activity Score 7613
Art Director |

| everartz |

kc_brock's picture

nice idea.
bad copy.
boring layout.

kc_brock
Activity Score 703
Art Director |

rd

Endeio's picture

Done to death and not so impressive.

Endeio
Activity Score 270
Copywriter
sorayaaulia's picture

done.
lays etc.

sorayaaulia
Activity Score 79
Copywriter
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