Jazz Festival

Agency Network: 
April 2008
Boogies Diner Print Ad -  Jazz Festival


Retouching: Amin Daw.

Print advertisement created by BBDO, Saudi Arabia for Boogies Diner, within the category: Recreation, Leisure.

Advertising Agency: Impact BBDO, Jeddah, Saudi Arabia
Creative Director / Art Director / Copywriter: Ahmad Beck
Photography: Steve Kozman
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mgriff21's picture

It took me a minute to realize that it's suppose to be the valves on a trumpet. But I get it. Nice idead. However, aren't there only three valves on a trumpet? Just curious.

Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Bundy Agency's picture

i think your right with trumpet , but perhaps its a flute or meant to represent notes.

Or perhaps its that people who listen to jazz are such a diverse group they're a wide range of heights from midgets to basketball players. kidding

Bundy Agency
Activity Score 597
Art Director
cheza's picture

Ooh, I see that now, thanks to your comment. Thought kids were playing with the seats or something.

Activity Score 100
Graphic Designer
thirty6chambers's picture

Did I go back in time?

Activity Score 1464
Art Director
Neil Levy's picture

neil levy
not bad, but here's where i think you're going to lose some points on these executions: it's a little weird that it's called "the jazz festival". and that coupled with a diner as the key sponsor makes it feel a little fake. i wish it was for a bigger jazz festival (maybe with a city name attached) and the line that paid off the wide variety of images you'd see in the campaign would be something like "when you love jazz, you see it everywhere." not the crappy way i just wrote it, but that kind of thought. a cool start to a bigger campaign perhaps.

Neil Levy
Activity Score 314
Copywriter |

neil levy

Crisp One's picture

i thought it was a midget awareness campaign at first glace

Crisp One
Activity Score 2005
Other at New York
Jet Propulsion Lab's picture

That's the first thing that came to my mind, too.
Midgets have the same rights as the rest of us do. They just have harder time ordering their drinks over the counter. And when they get all drunk and fall off the stool, they hurt less...

Jet Propulsion Lab
Activity Score 10679
Rog's picture

Very old idea.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kurtberengeiger's picture

If that's the actual interior of "Boogie's Diner", then this is really quite nice.

Activity Score 7323
funky_frogii's picture

it is not the actual interior ..... they are just explaining with the cant be better then this............keep it up guys.

Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

booble's picture


Activity Score 89
art director
pindaro's picture


Activity Score 524
Creative Director |

theanc's picture
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

fersvax's picture

Seen it. Besides, trumpets have just 3 valves.

Activity Score 1239
Art Director |


Helluvanidea's picture

Aw, that's cool.

Activity Score 6
Waylon, St. Louis
jazarah's picture

i like it

Activity Score 1262
All ears's picture

Took me a while to get it but I got it eventually. By the way the copy should read proud sponsor of the... Not proudly sponsor of the...

All ears
Activity Score 233
Copywriter, London
ArchieLeech's picture

It's been done before in 2004 in Aussie for a Jazz night in a cafe/bar.
There was a big kerfuffle at the time cos' the agency supposedly ripped the idea out of a students' portfolio without crediting them.
If you want to know where you can find it, I'm sure Campaign Brief knows, as they ran the story.

Activity Score 82
Creative Director
Atul personal's picture

Seen it before from Percept Mumbai, India.
But both of then sound to me very cold.
Just another ad with visual in vougue.
Graphic idea & all that...

Atul personal
Guest's picture

its a clever copy of another ad. However the CD is known to be perfect copier of other ideas and concepts.
Nothing is really significant in it

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