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Ketchup

Campaign
Agency Network: 
Published/Aired: 
April 2008
Bonux Print Ad -  Ketchup

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, Belgium for Bonux, within the category: House, Garden.

Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel Delauw
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Léasammarie
Retouching: Bee Factory
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the pitts's picture

Call yourself a detergent? I can still see ketchup!

the pitts
Activity Score 54
smarter
ogilvyandmenon's picture

lol...

ogilvyandmenon
Activity Score 178
O&M India
peak900's picture

don't know if it's new but it's nice - the contrast could be less

peak900
Activity Score 211
Copywriter
dadada's picture

find another stains other than "ketchup, mayonnaise, chocolate..." it becomes borring all detergent ads with same things.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

mrtalented's picture

liquid-paper?

mrtalented
Activity Score 2171
Creative Director
Pogi5's picture

Hmmmm nah. It doesn't get rid of the stain.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
Whitefang's picture

Nup, liquid that changes coulour has been done a million times. Read some annuals and get back to me.

Whitefang
Activity Score 509
alvinpck's picture

Feels like an ad for a bleach product. For food.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
whitespace's picture

removes the sauce
leaves the emboss
so you can print logos
at half the cost

big word small pack
let's bank the cheque
twice as effective as
lady's three-nipple rack

greg's got the job
that way to hot
just a single word
and money's on the cob

piece*

(* yes it's deliberate)

whitespace
Activity Score 1953
Creative Director
Writer's picture

Looked like milk, but can't drink. Don't no...

Writer
Activity Score 129
Writer
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