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Chocolate

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by Leo Burnett, Saudi Arabia for Bonux, within the category: House, Garden.

Caption

Removing stains just got easier.

Advertising Agency: Leo Burnett, Saudi Arabia
Creative Director: Ahmad Beck
Art director: Ahmad Beck
Copywriter: Rana Khoury
Photographer: Steve Kozman
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abhihema's picture

i think communication is clear enough... no need of copy... very well art directed...

abhihema
Activity Score 14
Art Director at Leo burnett
Guest's picture

Yes! Women at home to sew their husband's t shirts! Nice

Guest
rolling.stone's picture

hands doesn't seem of a female

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

everartz's picture

i think it works...

everartz
Activity Score 7613
Art Director |

| everartz |

szkwadrat's picture

the idea is not so fresh but really works. clear communication indeed.

szkwadrat
Activity Score 210
Graphic Designer
Guest's picture

I think it not clear enough especially for the target audience (Moustapha Mikaty)

Guest
hadrianapolis's picture

works yes, ordinary....

hadrianapolis
Activity Score 733
Guest's picture

I thought those badge thingies are ironed onto fabric and not stitched.. aren't they?

Guest
Guest's picture

some of them are ironed, and others are stitched

Guest
silvi's picture

This is funny. Very clear for the tarjet.

silvi
Activity Score 4172
Copywriter
Guest's picture

I would choose Tide to wash my shirts because it surprise me with its whiteness. With bonux, it hides stains than removing it. I'm not sure how the company allowed these ads to be published because this is destructive to the brand. With the first impression such as mine (mass consumer), it is never effective to tackle such brand in a negative manner. I would agree if the patches turn to white.

Guest
r.a.k.a.b's picture

but i think it says : REMOVING stains got easier..so bonux here "removes not hides"....and i think they used the "HIDING with badges" because there wasn't a detergent capable enough to remove it..so take some notice here..

r.a.k.a.b
Activity Score 7
Wordnerd's picture

for me this would actually be a cooler campaign advertising stickers!

Wordnerd
Activity Score 6692
Copywriter
kulago's picture

theres a new product for your laundry, a badge that hides stain.

kulago
Activity Score 101
associate creative
Guest's picture

I think it's a flaw where people interpret an ad to a negative story. We don\t think the same anyways and creatives should take this into consideration not just to come up with something different. But it is ok, life is about endless learning anyways,

Guest
Guest's picture

Story is too long to get to the point. Not all housewives are smart. If William Shakespeare is the target, i would say "yeah" to this.

Guest
zizou77's picture

Mneeee7a beck

zizou77
Activity Score 26
etsh4's picture

Good

etsh4
Activity Score 4
DubaiAdCritic's picture

I love it!!
Finally a practical solution to the stains Bonux is useless against!

SN. Removing stains?!? Easier?!? Patches don't remove stains, they hide them. Have you ever sewed a patch on a shirt before? Far from easy!! That's with respect to the selling line. As for the concept, if you want to use a visual metaphor, find one that doesn't offer a negative misinterpretation. This visual seems to demonstrate what I should do after Bonux fails to remove the stain. It's not a metaphor a bad simile.

DubaiAdCritic
Activity Score 3
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