What Dad really wants, 1

Agency Network: 
September 2010

Print advertisment created by The Campaign Palace, Australia for Bonds, within the category: Fashion.

What does Dad really want this Fathers Day?

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Director: Nic Buckingham
Copywriter: Hywel James
Retoucher: Electric Art
Stylist: Kirsten Butler
Photographer: Chris Searl

Comments (12)

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jackmancer2017's picture
Activity Score 6992

Pretty funny insights =)

Guest's picture

Love this campaign

Guest's picture

I've seen this done. It isn't original and the design isn't spectacular. Also, the premise isn't very believable. Socks and underwear for a gift sucks no matter how cute the ads are.

CUTIEPIE's picture
Activity Score 347

This one i like, the other too are ok but this one with the wealthy part is so hilarious! (Nice) :D

kondensofke's picture
Activity Score 336

nice :Dd

dreadboy's picture
Activity Score 413

This gets an 8 for the wealthy pick :))

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture

This idea been done so many times I've even seen it a year ago as students work.... Seriously, this is what programmers do (skeleton of their program) before they make programs. It's old! I would never give my dad's underwear... It's a lame gift no matter how you put it or contextualize it.

A better idea would be ...

To give it to a person you hate.

Guest's picture

So if you`re rich you don`t need undies ?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Bzzzt! (Sigh) Go back to the top. Re-read the headline. And start again. Thank you. :)

The Jobless Writer
Will Think for Salary

Kamikaze777's picture
Activity Score 119

hahaha I love this campaing <2

Roger Keynes's picture
Roger Keynes
Activity Score 5498


The Jobless Writer
Will Think for Salary

Dzsoi's picture
Activity Score 8532

Hywel James, you are the man! Are you wealthy? Yes. Nice. Classic!