Agency Network: 
July 2010

Print advertisment created by The Campaign Palace, Australia for Bonds, within the category: Fashion.

I don't know if they'll last another curry.

Comments (14)

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Reality Check's picture
Reality Check
Activity Score 2539

Ask yourself this: Did the headlines make you laugh? If so, you're probably the target audience.

ichan's picture
Activity Score 80

nice copy..

Guest's picture

Hmmm... Yeah I didn't see any of these on the streets or in mags... the dudes in it look like the creative team... are they really the talent!?

Guest's picture

Don't get it...

JustinCarrasquillo's picture
Activity Score 563

Don't get it... Must not be the target A.

JustinCarrasquillo's picture
Activity Score 563

and the body language sucks...

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

yuck and double yuck if it is what i think it is

akshaysrikar's picture
Activity Score 420

so they are sayin, with bonds underwear, we can go in our undies..... even if the ad din get me laughin, the creative team definitely got me....

Guest's picture

Headlines are funny but the photo/art direction doesn't seem to have anything to do with them. These would be better if the visuals contributed to the idea.

Ed Rapport's picture
Ed Rapport
Activity Score 724

hey this is a great campaign.. they just saying when you need to buy new undies.. buy ours.. Excellent copy!

desmondorama's picture
Activity Score 2

It's about farting in your underpants after a curry dinner; just in case most people didn't get it.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Say no to dodgy curries. One curry in your underpants should be enough to need new ones.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

I do not get the headlines. Someone please explain.

Guest's picture

the poor undies