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massdebater's picture

they have already started... in the movie Planet of the Apes

massdebater
Activity Score 28
Other
ellehcimeo's picture

??? monkeys are building bombs? where have i been?

ellehcimeo
Activity Score 3376
Art Director
Minimum's picture

I like these. Japanese art-ish.

If I did them there would be more colour in there. Don't know if thats a good thing or not.

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

philippertl's picture

Another brilliant one from JvM.
Just kidding

philippertl
Activity Score 656
Graphic Designer |

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Have Heart's picture

Hm, nice visual, but I'm wondering how the apes will "fight back"...?!?!?!

Have Heart
Activity Score 922
Art Director
salamandos's picture

ah ok, i see what you mean

salamandos
Activity Score 1947
Art Director
philippertl's picture

Thanks, that explains a lot ... and why do you think, apes were rebirthed as bombs?

philippertl
Activity Score 656
Graphic Designer |

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salamandos's picture

i thought first that he did not get the visual but i was wrong.

>and why do you think, apes were rebirthed as bombs?

indeed the copy is not working well, they had posted it in the forum section one day ago or so
with a copy that went in the direction of "the last wish of a lab animal" which made more sense

salamandos
Activity Score 1947
Art Director
salamandos's picture

besides this you could also see it as a metaphor for what humankind deserved..

salamandos
Activity Score 1947
Art Director
Stigset's picture

agree, It's not true, they won't fight back, I think the copy is a bit lame

Stigset
Activity Score 1454
Art Director
sloppy4's picture

i like them. the "bombs" thing means nothing, however. but i like the idea that the monkeys will come out from the darkness and kill us all for treating the world as a garbage dump. i'm tired of shots of severed animal parts and deforested rain forest. why not a light approach?

sloppy4
Activity Score 1492
focus group's picture

Yeah, right. Apes will fight back like all the other animals that humans already exterminated.

focus group
Activity Score 146
Other
Corona Raymaker's picture

Hey, are you sure this is from JvM??
Because ... it's actually quite ok...

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

diekatzeimglas's picture

Oh, getz is Laboe fällig, Herr Fugbaum.

diekatzeimglas
Activity Score 16
Copywriter at Hamburg, Jung von Matt
Corona Raymaker's picture

Huh? What?

Corona Raymaker
Activity Score 549
Copywriter |

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salamandos's picture

mehr so ein mitläufeeehr

salamandos
Activity Score 1947
Art Director
addyhoch10's picture

hehe, ein klassiker...

addyhoch10
Activity Score 2592
Art Director
Corona Raymaker's picture

Whatever you say, guys. Whatever you say.
But speak englisch, so that everybody can enjoy your gibberish.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Have Heart's picture

I still think the line sucks.

Have Heart
Activity Score 922
Art Director
Corona Raymaker's picture

Well. Me too. The line is typical JvM again - Bildzeitung-Style. Do you guys know Bildzeitung? It's comparable to the british "sun".
But the illustration here is quite ok I think.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

addyhoch10's picture

"bild" may be rubbish as a source of information, but the headlines are the high art of copywriting, inventing new terms and reducing complex interrelations to a minimum of words.

addyhoch10
Activity Score 2592
Art Director
salamandos's picture

well put

salamandos
Activity Score 1947
Art Director
Corona Raymaker's picture

Now THAT is for sure the most ridiculous view that somebody exposed to me in months.
Or in other words: "Na herzlichen Glückwunsch!"

V

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

philippertl's picture

Bild Zeitung is rubbish alltogether full stop. There is no high art of copywriting whatsoever. The only thing reduced is the content to match minimum brain readers.

philippertl
Activity Score 656
Graphic Designer |

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Corona Raymaker's picture

Thank you very much. It encourages me, to know that there are intelligibly thinking people out there.
But: "Minimum Brain Readers" doesn't cut it for me. A friend of mine once compared the "Bildzeitung" with a quick snack, while the "Zeit" or "FAZ" or any other higher value more demanding newspaper would be something like the main course ^^

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

addyhoch10's picture

ask any good copywriter in germany, he'll tell you.
believe it or not, the guys who write these 'stupid' headlines know exactly what they are doing.
again, i'm not talking about bild's quality as a newspaper.
but sometimes it's easier to boo at something as a whole than to differ what's good and what's bad.

oh, and about your friend's comparison: he's certainly a very clever guy. but this does in no way refer to what i was writing.
i was rating bild's headlines from the advertising POV. and in advertising it's elementary to make it short. usually people don't want to waste their time construeing ads, they prefer the quick snack.

addyhoch10
Activity Score 2592
Art Director
Corona Raymaker's picture

Ok guy, listen. I still claim that JvM is one of the worlds worst agencies. And - in perfect harmony with that statement - I also agree, that they know exactly what they are doing. They are surely among the most professional advertisers. Nothing to discuss there.

What I am trying to say is that they are bad for the world and bad for the image of the advertising branch, not bad in their profession.

I hope you can understand me now.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

addyhoch10's picture

hey ivan, how about a german forum? i'm quite sure there's big demand ;)

addyhoch10
Activity Score 2592
Art Director
Corona Raymaker's picture

How many Germans are here? ^^

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

addyhoch10's picture

the previous jvm "animals fight back" ads (whale, turtle etc) were clearer.

but i don't like the idea at all.

addyhoch10
Activity Score 2592
Art Director
Corona Raymaker's picture

Agree. Although they weren't as simple as this, they were very good in visual aspect.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

klaussnow's picture

hey look! its totally cute cartoon monkees that look like nukes !

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Dick Huges's picture

Creative one: - Hey look this monkey illustration.
Creative two: - What about it?
Creative one: - It look like a bomb?
Creative two: - What did you take dude? Gimme some.
Creative one: - Ok, here you go.
Creative two: - Yeah! They are like monkey bombs! The monkeys are fighting back! Yeah!

Dick Huges
Activity Score 937
Copywriter
Corona Raymaker's picture

I take that as a disapproval, dick.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

justpassingby's picture

so monkeys are going to start bombing us?

shit, better release all those monkeys in my back garden.

justpassingby
Activity Score 1368
Other
dave78's picture

Bombs and Apes ? Where is the connection?
So LAAAAAAAAAAAAAAAAAAAAAAAAAAAAAme

dave78
Activity Score 40
Other
Doberman's picture

Make a poster of it without the copy.

Doberman
Activity Score 48
Copywriter |

Doberman.

Rog's picture

It's amazing what you will put up... when your time's up and you have no idea.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

whitespace's picture

Actually... they won't. That's what the fund's about.

whitespace
Activity Score 1953
Creative Director
roman-schwienbacher.com's picture

visualy very nice but i thing the idea is not as good.
it is the 'blidzeitung' effect without enough of 'zeit' in it.
therefor i agre also with doberman.
lets make a poster without the copy out of it.

roman-schwienba...
Activity Score 1021
Photographer
Corona Raymaker's picture

"it is the 'blidzeitung' effect without enough of 'zeit' in it."

Very nice ambiguity ...

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

truecopy's picture

Monkeys/Gorillaz/Apes/whatever can't fight back. The concept would be emotional if it said just that - helpless. This way - it isn't.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Corona Raymaker's picture

"'Sex sells. Truth even better.'"
Do you work at Ogilvy? ^^

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

truecopy's picture

Nah. I work for the Bush administration;-)

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Corona Raymaker's picture

Wicked stuff ;D

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

leftfield's picture

This is crap.

Why aren't they shaped like an atomic mushroom or something?

Look at the stuff in in archive where a whale looks like a submarine and they fight back.

WOW!

leftfield
Activity Score 165
Production Manager
Guest's picture

its raining monkeys!!!

Guest
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