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Think before you print!

Agency Network: 
Published/Aired: 
December 2009
BobnBab Print Ad -  Think before you print!

Description

The Lebanese flag features a green cedar tree. If we are not careful with the natural resources of our planet, the coming generations might have a much limited heritage!

Print advertisement created by BobnBab, Lebanon for BobnBab, within the category: Agency Self-Promo.

Caption

Think before you print!

Advertising Agency: BobnBab Digital Agency, Beirut, Lebanon
Creative: Yvan C. Goudard
Account Director: Jean Ghalo
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Highest Rated

Guest's picture

i dont care if this is overused or overexploited or whatever...
as a lebanese having a few cedars left in the country is already touching...
good job playing on this issue..
thumbs up

Guest
everartz's picture

using flags to promote an idea isnt fresh thou.. but i like this creative ..

everartz
Activity Score 7613
Art Director |

| everartz |

ladisa's picture

I like it. Yes, there have been a couple of flag ads of recent. Something fresh about this twist. It's got a relevant message.

ladisa
Activity Score 38
Creative Director |

"Every ad is an opportunity."

F.Abboud's picture

Well the Cedar is a Lebanese Symbol that touches the heart of every Lebanese; also the flag; hence, the use of the flag idea, even though it is overused across other markets, I don't recall we did in Lebanon used it too much; I recall Exotica's flag Ad; Nevertheless, the idea behind this Ad is still very relevant to the campaign and it generate awareness that we will be losing our Symbol Tree as well as other trees

F.Abboud
Activity Score 218
Planner
yvancg's picture

Thanks for your comment and feedback. I understand you are from Lebanon, so as my "target audience", i particularly value your comment. This ad was created for a specific target in mind and for a specific reason. It is not pretending to make a revolution in the advertising world, or talk to 6 billion people on earth or to win a yellow cat in Cannes. And I am glad that it somehow touched you.

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

TRICKY's picture

indeed quite graphical i would say but i doesn't move me...i mean i cannot understand the motive!!!!!!

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Pccs's picture

are you from lebanon?

Pccs
Activity Score 212
Graphic Designer
yvancg's picture

Hi Tricky. The Lebanese flag features a green cedar tree. On this one the cedar tree is cut, obviously to produce more paper as the line is suggesting it. The campajgn was produced for a digital agency: digital = paperless = good for the planet

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Copy_ranter's picture

first layer concept. Don't like it. Don't hate it.

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
yvancg's picture

I would be interested to know what you mean by "first layer" Could you please elaborate?

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

CopyRight's picture

good work for Lebanon

CopyRight
Activity Score 713
El Barto's picture

"using flags to promote an idea isnt fresh thou"

Well, using a pack shot is? ;)
Always depends on the message.

El Barto
Activity Score 111
Art Director
yvancg's picture

I believe that more or less every single existing "thing" on earth has been used to promote ideas. That applies to copy, silhouettes, hand, dinosaurs, jesus, condom, post-it note, crocodile...
I think our job is more about delivering the right message to the right people rather than finding the one thing that has never been used before to lay out an ad on a late night out.

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Muneer Bhatti's picture

gud

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

rolling.stone's picture

like it

but it doesn't look agency promo

it seems like save tree ad

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

yvancg's picture

Hi rolling.stone
Thanks for your comment.
The ad is for a digital agency.
We capitalize here on the environment-friendliness of digital

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

wellbad's picture

we lost our cedars for ships not paper, so sink before you print

wellbad
Activity Score 2
yvancg's picture

hahaha
and what are you sinking about wellbad?

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

jghalo's picture

like the comments, it is interactive :)

Though "Think before you print"

Cheers,
Jean

jghalo
Activity Score 3
Administrative
JamaisVu's picture

Anyone can come up with this idea.

JamaisVu
Activity Score 408
yvancg's picture

May be, but nobody did. ;-)

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Guest's picture

i dont care if this is overused or overexploited or whatever...
as a lebanese having a few cedars left in the country is already touching...
good job playing on this issue..
thumbs up

Guest
MattSpencer's picture

This definitely makes people stop and think about whether they really need to send the next document to the printer and have it in print. With the widespread use of technology, it is becoming easier to just view a digital copy of documents instead of printing it.

MattSpencer
Activity Score 23
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